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Feeding dogs on a conventional meat-based diet can be distressing for those who have chosen to eliminate animal products from other areas of their life. In addition, the high fat and protein content and low nutritional value of tinned meat, as well as the possible contamination by animal-borne diseases such as BSE, mean that many people wish to opt for a healthier alternative for their companion animal.

The good news is that dogs can be happy and healthy on an animal free diet.