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THE VEGAN magazine is a full-colour, 50-page international publication with a quarterly circulation of 7500 and a responsive and dedicated readership, and could be the key to unlocking your sales potential in an expanding and dynamic market.

Our subscribers are reacting well to the influx of great new vegan products, so why not improve your profile by offering a discount on your product or service? The Discount List forms part of our direct mailings to all members, is freely available upon request and is also published on our website. This gives you extra coverage, and improves your chances of success in gaining new sales.

In each issue of The Vegan, we will publish a 6-digit promotional code, which a reader can use to make a claim. The code acts as proof of readership, and should be quoted by the customer to obtain the discount. (A valid Vegan Society membership card, whilst not required for discount purposes, is still proof of readership of the magazine, and should be accepted.)

The code will be made up of three letters and three numbers, eg AHY776, and will be unique to that quarter. It will be printed in the magazine, along with the valid to and from dates, which will be mailed to you every issue.

This gives you the opportunity to:

• gauge how much response your discount is generating from each period
• engage with our readers for marketing activities
• provide a discount by mail-order or for on-line bookings

This device also involves your business with our magazine, which is aimed at the general healthy-eating, environmentally concerned consumer, and it ideally placed to help market your product or service.

Should you wish to take out advertising, place an insert, run a special offer, link to our website, host a World Vegan Day / UK Vegan Week event or start using our trademark, all these business benefits are also available.

We would be grateful if you could signal your intent to take advantage of this opportunity by completing the enclosed form.

Please feel free to contact us if we can be of service.