Welcome to your NEW online shop
We've been the authority on vegan lifestyles since we started in 1944. Our own publications are based on our accumulated (and ongoing) research and experience in such areas as health and nutrition, suitability of vegan products, living a vegan lifestyle in a non-vegan world and more. We strive to make this information as widely available as possible.
To maximise security, our web shop uses Verified by Visa to protect your card from unauthorised use. Please take care when entering your password. More information
Let us know if you experience problems during ordering and we will resolve them as soon as we can. Thank you for your patience.
Returning users: Please note, you will not be able to login with accounts created on the previous shop. However, you do not need to create an account to buy from the new shop.
Whether you wish to start a vegan lifestyle, or take the first steps in reducing animal products in your life, we have all the resources you need to make the transition as smooth and effortless as possible.
As an educational charity, all of our profits are used to promote veganism as the compassionate, healthy and ethical lifestyle choice - so as well as buying non-cruelty products, you are also helping us convert the world to a lifestyle that is for the benefit of us all - people, animals and the environment.
Refunds and Returns
We are happy to refund or replace any damaged merchandise, provided the damaged merchandise is returned to us.
We currently accept the following cards -