Running a Stall for Vegan Outreach
Running a stall is an excellent way
to promote the benefits of being vegan for humans, other animals and the
planet. Inviting people to talk to you
and ask questions can help to bring down barriers.
Stalls can fit in all sorts of
places – from a busy shopping street, to part of a festival. Here are some ideas for making your stall
What do you want people to do after visiting your
stall? Perhaps to take The Vegan Pledge,
to come to a film evening, or to join your local group? How can you help them to do this? What leaflets do you need to order? Do you want to give free food samples? You will need to be able to show that you
have considered and controlled food hygiene and health hazards (e.g. a HACCP
report). Choose ambient packaged foods
(food that can be safely kept at room temperature) to limit the risks. You may need Public liability insurance and so
Ask specific people to help to set
up, to run and to close up the stall. Do
you need permission to set up in your chosen spot? Do you need to pay? When do you all need to arrive so you have
plenty of time to settle before starting?
Order Vegan Society leaflets and
booklets at least two to three weeks in advance. Approach companies even earlier to request
sample foods. Will you be provided with
a suitable table, or do you need to supply one? Make sure it is light, strong and
easy to move (a ‘pasting’ table can work
well). A large tablecloth and
display boards can help to make a stall more visually appealing. The Vegan Society may be able to lend you
materials. For outside stalls, how will
you cope with wind or rain, hold materials down (elastic bands, weights) and
keep them dry?
Read up – try to feel comfortable
with the key facts about being vegan. It
can help to have prepared answers to common questions. If you are stumped by a question, you can
always ask the person to contact The Vegan Society directly.
Consider talking to your local media
– newspapers, radio, magazine or TV – they may wish to visit your stall for a
short article, and the newspaper may be able to promote it.
On the day
Your frame of mind
Allow plenty of time, so you are
relaxed when you start. Being friendly,
helpful and positive helps – people passing will pick up on your mood, and be
more likely to approach you. Visitors
may never have heard of veganism, so you may get the same basic questions time
and again. Try to be fresh and positive
with each one. You may get people who
seem to be awkward on purpose. Try to
stay calm, answer their questions honestly, and firmly thank them and encourage
them to leave once you have finished.
Long, heated discussions will only discourage everyone. Take time to regain your balance if
Set up any displays to catch the eye
as people approach. Think about how to
lay out your table. Attractive food
samples can be very appealing. Try to
cover the whole table with your tablecloth.
Be selective about the leaflets you
put out – avoid a clutter which can overwhelm visitors. Have a single sheet handout, such as the Why Vegan? leaflet that you can give
away freely. Also choose a selection of
longer booklets for people with particular interests. Direct people to our web site to find out
more in their own time (at home, or their local library).
Being outgoing helps when running a
stall. Consider going in front of the
stall to hand out leaflets directly – but without being pushy and
overbearing. Sitting behind the stall is
unlikely to give the best impression.
Try to dress presentably, stand smartly, speak clearly and be
positive. Being vegan is a positive
lifestyle decision after all!
What went well? What would you do differently next time? What are your next steps – do you need to
follow up on any matters with anyone you met?
Do you have a longer term goal?
Please see our Web site:
www.vegansociety.com for more information, or contact The Vegan Society:
firstname.lastname@example.org at any time, or 0121 523 1730 during office hours.