Joe Page | The Vegan Society

Joe Page

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Joe Page
Swansea University

Joe is a PhD student at Swansea University currently investigating the effects of plant-based dietary patterns on a number of physiological markers of human health and sporting performance. His interest in this area began during his undergraduate degree in Sport and Exercise Science at Liverpool John Moors University. While there, he completed his first research project using ultrasound to assess skeletal muscle and vascular structure/function as well as maximal muscular strength and cardiorespiratory fitness between habitual vegans and omnivores (this has now been published in the European Journal of Sports Science). Since then, he has had the opportunity to build on that work, for his PhD, in order to further understand how adopting a plant-based diet impacts human health and markers of athletic performance.

Led by Chief Investigator Dr Shane M Heffernan (a member of the Vegan Society Researcher Network), Joe and the wider research team have recently set up The OMnivorous and Non-meat eater Integrative Physiology and NuTrition (OMNIPLaNT) Study in order to assess, in detail, a range of physiological measurements in individuals following a plant-based to omnivorous diet, across age, sex, race, and athlete status. The study will utilise ultrasound technology to assess skeletal muscle and vascular health, in addition to dual-energy X-ray imaging to compare body composition and bone mineral density between diet groups.

The first OMNIPLaNT Study (and Joe’s first PhD study) is now live, consisting of an online questionnaire investigating eating behaviours and appetite for comparison between diet groups, which you can find at If you would like to find out more about the OMNIPLaNT Study current and planned research projects, you can contact Joe and Dr Heffernan at omniplantresearch[at][dot]uk or follow the study (@omniplantres) and/or Joe on Twitter (@Joe_Page97).


OMNIPLaNT webpage:



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