Jasmijn de Boo
Chief Executive Officer
"There’s cake in the kitchen. Help yourselves!"
Jasmijn has been working in the animal protection movement since 2000, having begun her studies in 1995 (including 9 months in Thailand gaining experience). In that time, she has pretty much seen it all – but she hasn’t lost a shred of enthusiasm. With her CEO hat on, Jasmijn generates frequent flashes of strategy brilliance and loves nothing more than seeing her colleagues thrive. Directing The Vegan Society ever closer towards our shared vision, Jasmijn makes sure that the who, what, and when all happen, while keeping us on the right path. A regular contributor to The Huffington Post UK, you can explore her blog archive here. Being interviewed by some big-shot journalist or other and managing all of those fun-but-scary CEO duties are all just another day at the office for Jasmijn.
Constantly active, Jasmijn enjoys travelling and hiking whenever she gets the chance. To say that she enjoys training for half marathons would be a lie, but Jasmijn likes the challenge of running a race. Very rarely these days, Jasmijn also enjoys practising her long lost synchronised swimming skills.
WHY VEGAN? "Being vegan is the only logical choice if one is compassionate about other animals. After I became vegan in 2002, I discovered it wasn’t so difficult after all." - Jasmijn
Head of Business Development
One whiff of a vegan product and George is on it faster than you can say “Trademark”. George has been with us since 2009, setting the direction for all things business-related. Most of the time, he’s busy supporting our lovely clients on the launch of their vegan-friendly products. The rest of the time, he’s making sure they’re all registered with the international Vegan Trademark (we don’t like to remind George of this too often, but it's largely thanks to his vision and drive that the Business Development team at The Vegan Society now sits head and shoulders above all other global vegan trademark schemes). With his 25 years of experience and a strong sense of business opportunities, George is an inspiration to vegan companies and manufacturers across the world. Work with him for long, and you’ll be sure to hear his favourite two words in quick succession: “win” and “win”.
Can’t cook and won’t cook – but George can be relied upon in a takeaway pizza emergency. He’s a fan of short sentences. And travels a lot.
WHY VEGAN? “I had always been vegetarian – since birth. I drifted off the straight and narrow at university, but that only lasted 12 months. I went into veganism with an open mind, after reading lots of books – some spiritual. That was when I really understood that there’s a lot more to it than just diet. It just seemed ‘right’. Now, I enjoy eating carbs more than anything!” - George
Head of Communications
"Chilled out? Me!"
A huge fan of looking at things in perspective, being ‘chilled out’ is a trait we appreciate beyond measure in Pete. Even in the run-up to big deadlines, we’ve yet to see him break into a sweat. And we like that it’s kind of infectious: one glance his way, and suddenly the room feels calmer.
His role at The Vegan Society is to plan and manage our communications, working together with the rest of the team to ensure that our campaigns and our message get out to as many people as possible. Having spent most of his working life to date in the world of television, Pete can easily make you laugh or cry with his wonderful storytelling abilities.
When he’s not hurtling down a hill on a mountain bike or dreaming of a life at sea, Pete can be found attempting a sunny walk in the Peak District, wishing he’d checked the weather forecast.
WHY VEGAN? "My wife, Diane, has been my inspiration and guide when it comes to helping animals; we both became vegetarian in 1981, and decided to start campaigning for animal rights after watching The Animals Film in the opening week of Channel Four in November the following year. Not long after, subsequent to reading The Vegan magazine while staying in mid-Wales, we decided to try a vegan diet. Diane and I, along with our three kids, are proud to have been vegan ever since.” - Pete
Senior Advocacy and Policy Officer
"I have a banana and I'm not afraid to use it!"
Though Amanda is extremely busy making sure our public services cater better for vegans, they always make time to offer a helping hand to colleagues. “Amanda will know” is one of the most frequently used phrases at Vegan Society HQ, along with “Hello”, “Goodbye” and “Is that chocolate?” Amanda is affectionately recognised as a real-life search engine for all the obscure vegan questions you would otherwise have to Google. We don’t know what we’d do without them.
A peacemaker through and through, Amanda is the last person you’d expect to list 'fighting' as one of their obsessions. However unlikely, Amanda has been known to throw some pretty good moves with their friends at weekly aikido classes. At the weekends, a garden fork is their weapon of choice as they fight climate change while practising permaculture down in their beloved allotment.
WHY VEGAN? "Everything I believe in has increasingly aligned with vegan as a solution; but it was the environment and climate change that gave me the reason to fully commit to vegan living.” - Amanda
“It’s not the years it’s the mileage!”
Jo joined us after working for the transport industry for more than a decade. Meat reducing since her twenties, she’s been a veggie for at least 14 years and now enjoys a healthy vegan lifestyle, scouring the globe for vegan eateries.
Jo has many interests, including West End and Broadway (and Alfie Boe in particular!). If she’s not listening to musicals, she’s playing music on her weekly radio show that she hosts with her partner for local hospitals. We love telling her our favourite misheard lyrics for her to share with listeners on the show.
Without doubt, Jo’s positive ‘can do’ attitude helps her colleagues as she manages company’s renewals for their Vegan Trademark, helping to ensure that everything is up to date and accurate.
WHY VEGAN? "I began experimenting with vegan food after reading a copy of 'It’s time to go veggie' magazine on display at the Warehouse Café and haven't looked back!" - Jo
Office Manager and Fundraiser
"We can fix it!"
Sarah's background is in theatre and arts management, particularly organising outdoor or unusual events. She's done “a little bit of everything” over the years: from sales and marketing through to fundraising and admin. She loves converting family favourite recipes into something everyone can enjoy.
Her other interests include campaigning for the Green Party, running fundraiser cabaret shows and partaking in live action roleplay (LARP). She can often be found running around in ridiculous costume for one reason or another. In fact, this is one of the very few pictures in existence of her looking relatively normal!
WHY VEGAN? "I adopted two rescue cats a couple of years ago - I love them to bits. They have such distinct characters, personalities and preferences. It got me thinking about how different my attitudes were towards them compared with cows or chickens. I decided to try going vegan for a month and absolutely loved it. I haven’t looked back!" - Sarah
Supporter Services Officer
"You’re probably wondering what type of seeds are between my teeth. The answer is Chia Seeds. Will I be removing them? Stop being silly."
Andy loves spreading the vegan message and can often be found in his home town of Chester helping new or existing vegans. He also enjoys attending events to engage with members of the public, where he can happily shout about the fantastic work The Vegan Society achieves!
Andy studied Business Studies and International Relations at Chester and Bristol University respectively, and loved every minute of it. In his spare time, Andy campaigns for various animal rights causes, stays fit and likes going for long bike rides.
WHY VEGAN? "I’ve always cared for animals but never made the connection between my diet and animal cruelty. After thinking about going vegetarian, I made the jump in 2011 when I met my partner who was vegetarian. She convinced me to give up meat and this decision changed my life. A gateway to new information was opened. I then became Vegan after I watched a video showing 1 day old male chicks being killed by the thousands. I was appalled that we committed such atrocities merely for an egg. I told my partner that we had to go vegan and we’ve never looked back." - Andy
Business Development Assistant
There’s always one person in the office who you can’t trust with the thermostat, ours is Rhiannon. If she’s cold, there’s an 80% chance the sun is shining and if she’s hot, you’ll likely need your coat. Luckily, we never need a coat in the office because she warms up a room like no other.
You’ll find Rhiannon with a latest run-down of bizarre horror films that she heard about in the deepest darkest depths of Reddit. Her dream is to go travelling around the globe in a van, despite regaling these terrifying horror plots. Rhiannon’s fearless attitude is the exact reason why she’s a great asset to the Trademark department: she’s always ready to explore new territory in the business world.
There’s no doubt that Rhiannon is a woman with a plan, and her creative ability to organise and structure our processes has already changed the way that we work in the Trademark department for the better.
WHY VEGAN? "I went vegan after looking into reducing processed food in my diet. This lead to me finding out about animals in the food industry and opened my eyes to the cruelty. I couldn’t continue contributing to it and I went from meat eater to vegan overnight." - Rhiannon
Volunteering and Engagement Manager
Every time you see Alex, she’s likely to sport a different Vegan Society tote bag – her favourite colour being pink, of course. Aside from her duties as a tote bag model, Alex supports our growing network of volunteers throughout the UK and overseas. Having been volunteering with The Vegan Society herself for several years, Alex really knows her stuff, and is especially passionate about inspiring the next generation to get involved. The best thing about working with Alex though is how excited she gets whenever we order vegan pizza from a local delivery place. Earplugs at the ready!
As if a day at The Vegan Society wasn’t enough for her vocal chords, Alex is also a member of a local choir. Living in Aberdeen for most of her childhood, Alex picked up a decidedly American accent. Alex protests it’s because many people from the USA live there for the thriving oil industry, but the jury’s still out on that one.
WHY VEGAN? “I never really understood the reasons why people went vegan until I read a Vegan Society leaflet when I was 17. I knew then that it was something that I had to do. I remember thinking to myself, ‘I can’t not be vegan.’ And a few days later, after preparing my mum and my fridge, I was.” - Alex
Dr Terri Holloway
"There's always a reason to smile!"
Terri joined The Vegan Society after obtaining a PhD in Nutritional Sciences from the University of Nottingham, where she researched the many exciting benefits of plant-based diets. Terri’s role in The Vegan Society includes conducting research projects to provide evidence to support the society’s policy work and mission.
After introducing plant-based nutrition to hundreds of enthusiastic volunteers during her research studies, Terri absolutely loves communicating the joy of veganism to those who may not have previously understood the concept. Nothing makes her happier than seeing the smiles on the faces of those who are willing to change their diets because they now understand the universal consequences of meat consumption.
Originally from Philadelphia, Pennsylvania, in the U.S., Terri is absolutely thrilled to be a part of a team which she believes will one day change the world!
WHY VEGAN? "My journey to veganism began with a health incident which caused me to rethink my diet and lifestyle. I would never have imagined that what began with baby-steps as a new vegetarian would become a life changing adventure into veganism and environmental responsibility."
Supporter Services Assistant
"I stole this from Stephen's cupboard!"
While this might sound like Debbie habitually turns up to our offices with a big bag labelled 'swag' and a black and white stripy jumper, it's not quite as bad as you think. Stephen is Debbie's partner, who knowingly buys vegan goodies every weekend for The Vegan Society from local discount stores. Yum.
Debbie joined us in 2013 as a volunteer. Since then she has been volunteer of the season and volunteer of the year before joining us first as a part-time, now as a full time, member of staff. Either she doesn't want to leave us or we don't want to let her go!
Most mornings Debbie goes swimming before work, and leaves a trail of wet hair puddles around the office.
Debbie works with Jess and Alex in Supporter Services dealing with membership requests as well as sending out thank you cards to people who donate. She loves it when we receive personalised donations, especially when you let her know the weird and wonderful things you have been up to...
WHY VEGAN? "'I turned vegetarian at the age of 17. Ten years ago I met Stephen, a vegan of 25 years, and a switch just went off in my head. I didn't want to be contributing to the cruel dairy industry any longer. There are so many different types of vegan-friendly food , drink, clothing and lifestyle products out there, that there is no excuse to cause an animal suffering." - Debbie
Dr Lorna Marques Brocksopp
"Thank you so much!"
Lorna joined the Vegan Society after working in research roles for over 15 years in the charity, public and academic sector, and volunteering for many animal rights and rescue organisations both here and abroad. Lorna has a PhD in 'Spiritual Wellbeing, Mindfulness and Health', and she's passionate about understanding how people can live more compassionate lifestyles. She enjoyed the ex-pat life working for 5 years in Barcelona, Spain, where she became fluent in Catalan. Missing country life however, she moved back to her homeland of Northumberland, where she can now be found in wellies at dawn for an early morning dog walk in the woods, saving trapped insects, drinking herbal teas by the gallon, juicing everything green and nibbling on homemade vegan spelt scones.
When she's not doing research about how veganism is good for the wellbeing of everything and everyone, she's clackity-clacking away on her vintage typewriter, writing prose poetry and articles on the importance of gratitude as an online journal columnist: Being thankful for life’s simple yet wonderful things. Lorna's best friend is her four-legged companion dog, Nessie - a rescued mini pinscher from the streets of Valencia.
WHY VEGAN? "I'd been vegetarian for years because I loved animals and animal cruelty upset me beyond measure. However, after watching a documentary on how we are all connected - animals, humans and the planet - I realised that I wasn't living my life in accordance with my values. I hadn't made the connection. The answer was simple: to become vegan. It's undoubtedly the most important thing I've ever done for my own emotional, spiritual, social and physical wellbeing and I’m absolutely certain it would be for anyone else too. And, ultimately for me…it’s always for the animals."
Administration and Finance Officer
“Just throw it in and blend it up – it’s the easiest way to get your five-a-day!”
Morning is Allan’s favourite time of day, which is lucky, because his in-tray is usually full shortly after 10am. Powered through the morning by his famous green smoothies, Allan’s workload covers everything from processing direct debits and donations to providing general office support to the team. Even with administrative tasks coming from all directions, Allan handles our finances with dexterity and pleasure (although woe betide anyone who forgets to add a nominal code to that invoice). Now all he needs to do is figure out how to make a healthy smoothie taste like a bakewell tart, and he’ll be sorted for life.
When he’s not making everyone’s lives easier around the office, Allan enjoys listening to music, going to live gigs, and playing the drums in his band. In fact, drumming is Allan’s favourite form of exercise (it’s around 400 calories an hour, in case you were wondering. And much more fun than mowing the lawn).
WHY VEGAN? “Seeing the price of a cheeseburger was what did it. This was at Glastonbury festival ages ago. I remember thinking, ‘all that suffering... and this is what I get?’ In that moment, I decided to go vegetarian. My decision to go vegan was just as simple. I don’t need animal products to live a healthy, happy life. I’ve been vegan for eight years and if I can do it, anyone can, because I’m the laziest person ever. At The Vegan Society, our kitchen is a place to experiment, and I’ll often get into long conversations about nutrition and recipes with other members of staff – it’s great!” - Allan
Communications and Campaigns Officer
"Ooh I didn't know that!"
Elena spent over a year hanging around The Vegan Society offices, first as an Editorial Volunteer, and then as a part-time Communications Assistant, before joining the team full-time. Her plan of sneaking her way in has definitely paid off.
Elena is enjoying getting stuck into editing The Vegan Society’s quarterly magazine, and has plans to make future issues even better than ever. As part of the lovely Communications team, she’s looking forward to working together to bring the vegan lifestyle to as many people as possible. A highlight of her day is always sampling the amazing food which is passed around the office – and the novelty of knowing everything is vegan-friendly has never quite worn off.
Having just finished an MA in English Literature, Elena spends her train journeys to and from the office with her nose in a book. When she’s not waiting for trains, Elena enjoys indoor rock climbing, running very slowly, and spending far too much time watching YouTube videos.
WHY VEGAN? “I was raised vegetarian, and always thought I was doing the right thing for the animals until a chance encounter with a vegan left me wanting to find out more. A couple of Google clicks later confirmed my suspicions that veganism was the way forward for anyone serious about making an impact. I couldn’t ever go back to living in a way which didn’t fit with my morals. On top of that, I’ve met so many wonderful people and enjoy food now more than ever.”
Media and PR Manager
“It’s the way forward!”
The road less travelled best describes Jimmy's journey to The Vegan Society. After qualifying as a solicitor at an international city law firm, and then successfully turning his hand to journalism as a football writer for The Daily Telegraph, Jimmy turned vegan. It realigned his career aspirations and priorities entirely!
Football remains a passion, matched now by his love of green smoothies, running and extolling the virtues of his new-found lifestyle. When he's not working tirelessly to draft the society's communications which he publicises far and wide, Lancashire lad Jimmy can often be found studying for a qualification in 'Nutritional Healing and Naturopathy', and watching his beloved Blackburn Rovers.
WHY VEGAN? “I had been vegetarian, initially for health reasons having grown up in a family that holds health as a priority, for about a year before feeling this huge compassion for animals – something I had never experienced before – simply through not eating them. It was a revelation. I then investigated how the dairy industry operates, and I've been vegan ever since.” - Jimmy
Web and Digital Communications Officer
“I love things that have been massively salted and fried."
Ali doesn’t hail just from one place, having loved to travel around from a young age. While at university, Ali may have broken the record for number of hours spent on a Megabus, travelling between Scotland, Manchester and London, as well as venturing overseas – all within the coach’s sticky confines.
At university, while not reading or traversing Britain in search of vegan junk food, Ali campaigned for various animal rights organisations and social justice movements. A brief stint in the music business saw Ali once again return to work for an ethical organisation: The Vegan Society.
Ali's role includes managing and engineering website content and development, while using other platforms geared towards getting the vegan message out there. A fan of hiking and mountaineering, Ali can be found enjoying the view at peaks around Europe.
WHY VEGAN? “I went from veggie to vegan shortly after starting university, when I could no longer remain ignorant about the truths surrounding the dairy and egg industries. I’ve always been against animal exploitation, so it was time to align my actions with my philosophy.” - Ali
"Do you want some biscuits?"
During her time as a student Andrea was deeply inspired by the ideas of the eco-thinker Arne Naess. Back then, she wrote her first thesis on eco-philosophy at the University of Buenos Aires where she argued on the intrinsic value that all living beings have (not just humans!).
Andrea’s passion for environmental issues has taken her to work in several countries on projects of international development for UN agencies and sustainable education initiatives as well as being involved in many campaigns at local, national and international level. Andrea is also author and co- author of books on environmental issues.
WHY VEGAN? "In spite of having been brought up in a country which is one of the biggest producers of beef in the world, I always felt very strongly about avoiding animal cruelty and I became a vegetarian as soon as I was 'allowed' to. However, when I moved to the UK I found out that that was not enough. Becoming a vegan was a gradual transition and simply the right thing to do." - Andrea
Trademark Relations Officer
"I made cookies!"
Abigail hails from the land of summer, bringing sunshine into all of our lives. Always eager to give a helping hand, Abigail loves nothing more than speaking to Vegan Trademark holders in her role as Business Development Assistant.
Often referred to as ‘the office air freshener’, you will never find Abigail without at least 10 LUSH products. Her favourite thing about working at The Vegan Society is being able to spend her time with other compassionate people and playing an active role in making veganism more accessible. Fresh out of university, Abigail doesn’t want to stop learning new skills and is always keen to help with the events that we attend.
Being so focused on conquering any challenges that get in the way of registering new products with the Vegan Trademark is tiring work, so Abigail likes to unwind by baking her colleagues some tasty treats, befriending the neighbourhood cats and writing articles about veganism.
WHY VEGAN? “I’m vegan for the animals, for the environment and for myself. I had been vegetarian for four years and took the final step to veganism in January 2013 while at university. To me, being vegan means living my life at peace with my ethics, believing that no non-human animal should have to suffer for my lifestyle.” - Abigail