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Set yourself free from stereotypes

You probably know a vegan. Chances are you’ve talked to them already today. Heck, you may even be sitting behind one right now.

But you’d never have guessed it. There’s no such thing as a 'typical' vegan. There’s no dress code. No lingo. Just a group of people who are choosing to live a good life – their own way.

More than that, veganism is actually a protected belief under the Equality Act 2010. So we’re saying our last goodbyes to lettuce sandwiches: a new era of veganism is dawning.

Fall in love with vegan living

There’s just something about vegan living that really gets you excited, but you can’t quite put your finger on it. Ready to hear the big secret?

"You don’t have to be vegan to love vegan things"

Hundreds of thousands of people already enjoy vegan food, vegan shoes, vegan soap, and vegan pretty much everything. Beginning to replace some non-vegan items with vegan products will see you living your life closer to the values of kindness and compassion you already hold. Once you begin, the transition will be a breeze.

Where will your choices take you?

Many products you love are vegan already, and it's always fun to experiment with some new stuff too. We know you care about animals, the environment, and your health. The great news is that vegan living is getting easier and easier. Look out for over 16,000 products registered with our Vegan Trademark worldwide. See at a glance that the product contains no animal ingredients and has not been tested on animals.

Obviously, if you’re ready to take the plunge and embrace vegan living to the full right away, then three cheers for you! Check our Resources section for ideas and support. 

But if you’re not about to go vegan anytime soon, don’t let that stop you from bringing the vegan products you know and love into your life more regularly. Then, when the time comes to try going vegan for real, you’ll make it look easy. 

Already smitten?

Vegans have all the fun. But let’s not keep it to ourselves – we have an entire planet to save. Share the love with everyone you know (hint: by joining our campaign) and help inspire more people to go vegan. 

Join the campaign

These posters need sharing far and wide on social media. Already, people have been getting in touch with us to say how much they love to eat vegan food and wear vegan lipstick, and (this is the best bit) how they’ll be thinking more about their shopping choices as a result of this campaign

Can you help us to connect with a wider audience? Here’s what we'd love you to do:

  • save your favourite poster from this page (or all of them if you can’t decide)
  • upload them to all your favourite social media channels with your own message
  • keep us in the loop through our Facebook page or tweet with #LoveVegan

Or, simply click the Facebook and Twitter icons below to share a link to this page. 

Already shared the posters? Fancy doing more?

Vegan. It’s for everyone. Have you tried it yet?