The Future is Vegan

You are here

» The Future is Vegan

Discover the hidden golden treasures in our vegan utopia on desktop for the chance to WIN a FREE £500 John Lewis digital gift card!

The Future is Vegan is a digital interactive world you can explore. Donald Watson, one of The Vegan Society’s key founders, will be your guide. Immerse yourself in our vegan utopia via desktop for your chance to WIN a FREE £500 John Lewis digital gift card! Explorers, to enter simply answer two riddles to find two hidden golden treasures. The competition ends on Sunday 19 October and terms and conditions apply. 

Have you ever wondered what a fully vegan world could look like? To celebrate our 80th anniversary this year, we have launched a brand-new campaign called The Future is Vegan, which looks forward to what the next 80 years of the vegan movement will bring. This campaign will answer the question ‘what will a vegan world look like?’, with a positive visualisation that helps people envision all of the benefits that would come with a vegan world, in order to generate excitement and momentum for creating one.

If you’ve ever considered a world where animals are no longer exploited and how eradicating deforestation, habitat loss and species extinction would change our planet for the better, now is your chance to explore our interactive vegan world and find out! We sincerely hope our utopia inspires you to consider our collective future and take action to help us build a compassionate, healthier and more sustainable world together for the benefit of all humankind, animals and our beautiful planet – one choice at a time!

The Future is Vegan logo showing an animated vegan world

Download our FREE One Little Switch eBook which is packed with veganised classic recipes, tips and products to help you take the first step towards creating a vegan future. Be sure to also follow us and the hashtag #TheFutureIsVegan on social media!

Reg. Charity No: 279228 Company Reg. No: 01468880 Copyright © 1944 - 2025 The Vegan Society