Beauty and household

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Please find below a selection of statistics about vegan beauty and household brands products and sales.

Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.

Lots of facts and figures on animal testing can be found here. Please contact Cruelty Free International’s (formerly BUAV) press office with specific questions as this is their area of expertise.


Behavioural changes

  • A 2021 YouGov survey found 53% of UK adults were not confident in identifying a skincare product that contained ingredients derived from animals. Source
  • In 2019, research by Cosmetify found that 9% of British women always buy vegan beauty products and 47% do so more than they used to. Plus, 39% of those who only buy vegan beauty products are not actually vegan. Source 
  • 36% of non-meat eaters were unaware that makeup can contain animal by-products. Source 

Vegan products and business

  • In 2023, research from Prophecy Market Insights predicts thee global vegan beauty market to be worth $25.3 billion by 2029. Source

  • In 2021, MarketGlass predicted that the global vegan cosmetic industry will be worth a staggering $21.4 billion by the year 2027. In the USA alone, this is estimated to be worth $4.1 billion. Source
  • In April 2021, Maryland became the fifth US state to ban animal-tested cosmetics. Source 
  • A report by Allied Market Research states that the global vegan supplements market was valued at $6.309 billion in 2019 and is projected to reach $13.6 billion by 2028. Source
  • Superdrug's own brand vegan cosmetics saw a 750% sales increase in January 2019. Source
  • reported a 56% increase in vegan-related searches in 2019. Source
  • In 2019, Marketing Week reported that between 2014 and 2019, there was a 175% increase in vegan cosmetic launches, globally. Source  
  • Vegan facial skincare launches almost tripled between 2013 and 2018, rising from 13% of all launches in 2014 to 28% in 2018. Sources: [1][2]
  • The Body Shop sold over three million vegan products in the UK in 2018 – the same year it launched a new range of vegan Body Yogurts – which is the equivalent of one every second. Source 
  • The sale of vegan prestige beauty products in the UK reported an increase of 38% in the 12-month period between February 2017 and the end of January 2018. Source


  • In 2022, vegan dog food brand, OMNI, saw a 600% increase in sales. Source
  • In a global survey, 81% of respondents said they would not buy a household product if they knew it (or one of its ingredients) had been tested on animals. 77% of respondents also cited ‘not tested on animals’ as a factor in their decision to buy a cosmetic or household product. Source 
  • Sales of vegan cleaning products at Tesco increased by 80% in 2019. Source
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