Beauty and household

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Please find below a selection of statistics about vegan beauty and household brands products and sales.

Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.

Lots of facts and figures on animal testing can be found here. Please contact Cruelty Free International’s (formerly BUAV) press office with specific questions as this is their area of expertise.

Beauty

  • Vegan facial skincare launches almost tripled between 2013 and 2018, rising from 13% of all launches in 2014 to 28% in 2018. Sources: [1][2]
  • Superdrug's own brand vegan cosmetics saw a 750% sale increase in January 2019. Source
  • Boots.com reported a 56% increase in vegan-related searches in 2019. Source
  • 'Not tested on animals' is the most important packaging claim for 57% people. Source
  • The sale of vegan prestige beauty products in the UK reported an increase of 38% in the 12-month period between February 2017 to end of January 2018. Source
  • Beauty brands with cruelty-free certification account for 20% of the women's face skincare and grew by 18% compared to the overall category which grew by only 7% in 2018. Source
  • There was a 50% increase in the number of beauty and personal care products launched in the UK in 2016. Out of all beauty products with a vegan claim launched in the UK in 2016, 31% were skincare products, 29% colour cosmetics, 23% hair products, 13% soap and bath products, 2% fragrances and 2% deodorants. Source
  • A Market Research Future report predicts a 6% growth in cruelty-free cosmetics in the years between 2017-2023. Source

Household

  • 19% people check if their toiletries are tested on animals. Source 
  • Sales of vegan cleaning products at Tesco increased by 80% in 2019. Source
  • 76% people think that more effort should be made to find alternatives to using animals and 44% cite the word 'secretive' as the first thing on their mind associated with animal experimentation. Source
  • The UK is one of the biggest reported users of animals in Europe, with 3.52 million animal experiments reported in 2018. Sources: [1][2]
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