Please find below a selection of statistics about vegan beauty and household brands products and sales.
Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.
Lots of facts and figures on animal testing can be found here. Please contact Cruelty Free International’s (formerly BUAV) press office with specific questions as this is their area of expertise.
Beauty
Behavioural changes
- As of May 2025, 45 countries have full or partial bans on cosmetic animal testing. Source
- In 2019, research by Cosmetify found that 9% of British women always buy vegan beauty products and 47% do so more than they used to. Plus, 39% of those who only buy vegan beauty products are not vegan. Source
Vegan products and business
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In October 2026, Fortune Business Insights valued the global vegan beauty market at USD 20.48 billion in 2025 and projected it to rise to USD 37.43 billion by 2034, exhibiting a CAGR of 6.94%. Source
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As of October 2026, 2363 beauty brands have the Leaping Bunny Certification stamp which confirms they are free of all animal testing at every stage of production. Source
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In 2023, research from Prophecy Market Insights predicts thee global vegan beauty market to be worth $25.3 billion by 2029. Source
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In 2021, MarketGlass predicted that the global vegan cosmetic industry will be worth a staggering $21.4 billion by the year 2027. In the USA alone, this is estimated to be worth $4.1 billion. Source
- In April 2021, Maryland became the fifth US state to ban animal-tested cosmetics. Source
