Beauty and household

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Please find below a selection of statistics about vegan beauty and household brands products and sales.

Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.

Lots of facts and figures on animal testing can be found here. Please contact Cruelty Free International’s (formerly BUAV) press office with specific questions as this is their area of expertise.

Beauty

  • In 2021, MarketGlass predicted that the global vegan cosmetic industry will be worth a staggering $21.4 billion by the year 2027. In USA alone this is estimated to be worth $4.1 billion. Source
  • A Market Research Future report predicts a 6% growth in cruelty-free cosmetics in the years between 2017-2023. Source
  • From 1st May 2021, China will remove the mandatory animal testing requirements for imported ‘general’ cosmetics. Source
  • In April 2021, Maryland became the 5th US state the ban animal-tested cosmetics. Source 
  • A 2021 YouGov survey found 53% of UK adults were not confident in identifying a skincare product that contained ingredients derived from animals. Source
  • Superdrug's own brand vegan cosmetics saw a 750% sale increase in January 2019. Source
  • Boots.com reported a 56% increase in vegan-related searches in 2019. Source
  • Vegan facial skincare launches almost tripled between 2013 and 2018, rising from 13% of all launches in 2014 to 28% in 2018. Sources: [1][2]
  • 'Not tested on animals' is the most important packaging claim for 57% of people. Source
  • The sale of vegan prestige beauty products in the UK reported an increase of 38% in the 12-month period between February 2017 to end of January 2018. Source
  • Beauty brands with cruelty-free certification account for 20% of the women's facial skincare and grew by 18% compared to the overall category which grew by only 7% in 2018. Source
  • There was a 50% increase in the number of beauty and personal care products launched in the UK in 2016. Out of all beauty products with a vegan claim launched in the UK in 2016, 31% were skincare products, 29% colour cosmetics, 23% hair products, 13% soap and bath products, 2% fragrances, and 2% deodorants. Source

Household

  • 19% of people check if their toiletries are tested on animals. Source 
  • Sales of vegan cleaning products at Tesco increased by 80% in 2019. Source
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