Beauty and household | The Vegan Society

Beauty and household

You are here

» Beauty and household

Please find below a selection of statistics about vegan beauty and household brands products and sales.

Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.

Lots of facts and figures on animal testing can be found here. Please contact Cruelty Free International’s (formerly BUAV) press office with specific questions as this is their area of expertise.


  • In 2021, MarketGlass predicted that the global vegan cosmetic industry will be worth a staggering $21.4 billion by the year 2027. In the USA alone this is estimated to be worth $4.1 billion. Source
  • A Market Research Future report predicts a 6% growth in cruelty-free cosmetics in the years between 2017-2023. Source
  • 82% of all new vegan items launched in the UK in 2020 came under the beauty category. Source 
  • From 1st May 2021, China will remove the mandatory animal testing requirements for imported ‘general’ cosmetics. Source
  • In April 2021, Maryland became the 5th US state the ban animal-tested cosmetics. Source 
  • A 2021 YouGov survey found 53% of UK adults were not confident in identifying a skincare product that contained ingredients derived from animals. Source
  • Superdrug's own brand vegan cosmetics saw a 750% sale increase in January 2019. Source
  • reported a 56% increase in vegan-related searches in 2019. Source
  • Research by MUA in 2019 found that 62% of their customers buy vegan beauty products despite not following a vegan lifestyle. 68% said there was confusion around ingredients, stating they wouldn't know how to know if an ingredient was vegan or not. Source 
  • Vegan facial skincare launches almost tripled between 2013 and 2018, rising from 13% of all launches in 2014 to 28% in 2018. Sources: [1][2]
  • "Not tested on animals" is the most important packaging claim for 57% of people. Source
  • 36% of non-meat eaters were unaware that makeup can contain animal by-products. Source 
  • The sale of vegan prestige beauty products in the UK reported an increase of 38% in the 12-month period between February 2017 to end of January 2018. Source
  • Beauty brands with cruelty-free certification account for 20% of the women's facial skincare and grew by 18% compared to the overall category which grew by only 7% in 2018. Source
  • There was a 50% increase in the number of beauty and personal care products launched in the UK in 2016. Out of all beauty products with a vegan claim launched in the UK in 2016, 31% were skincare products, 29% colour cosmetics, 23% hair products, 13% soap and bath products, 2% fragrances, and 2% deodorants. Source


  • 19% of people check if their toiletries are tested on animals. Source 
  • Sales of vegan cleaning products at Tesco increased by 80% in 2019. Source
  • The first (and only) mattress to be registered with the Vegan Trademark was with Cottonsafe Natural Mattress in February 2019. Source 
  • A dog bed by bECOsy®, created by a mum-of-two during the Covid-19 pandemic, became the first in the world to be registered with the Vegan Trademark in February 2021. Source
  • The Cheeky Panda - an eco hygiene challenger brand - owns the only toilet roll to be registered with the Vegan Trademark. In 2021 they hit headlines with their impressive crowdfunding and business acumen. Source 
  • In 2018, Ecotricity registered their gas and electric with the Vegan Trademark. Source 
  • The market for vegan food for companion animals ("pet" food) was valued at $8,667.97 million in 2020 and is projected to reach $15,651.22 million by 2028; it is expected to grow at a CAGR of 7.67% between 2020-2028. Source 
Reg. Charity No: 279228 Company Reg. No: 01468880 Copyright © 1944 - 2021 The Vegan Society