Alternatives to animal testing

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Testing certified by the Vegan Trademark

The Vegan Trademark is the original international standard regulated by The Vegan Society. As part of our robust verification process, we ensure no animal testing* has been conducted at the initiative of the brand or on their behalf. We understand that regulatory testing can be difficult to navigate when looking for non-animal dependent tests, so the Vegan Trademark has registered some alternative tests to help brands through their product safety testing journey.

*Excluded tests include Live Animal Testing, HET-CAM, BCOP and ICE

Vegan Laboratory testing

There are now multiple laboratories leading the way in developing testing solutions that do not use any non-human animal by-products, across multiple industries. Some of these laboratories have gone the extra mile and registered their vegan tests with the Vegan Trademark. Connecting with these laboratories gives brands further confidence in their vegan credentials and simplifies the checking process when working with The Vegan Society, since the tests have been pre-certified for use.

We hope that by encouraging the development and use of these animal-free tests by laboratories and brands, the testing industry will observe the shift and this will have a positive effect in the future.

Meeting regulations doesn’t have to mean using non-human animal products, and these tests provide the same (if not more accurate) results without exploitation.

You can find out more about each test by clicking the dropdown menus.

About XCellR8

XCellR8 was launched in 2008. Their goal was to supply scientifically advanced testing services to the cosmetic and chemical industries, without the use of animals or animal by-products.

The testing solutions were created to improve methods for predicting human safety using human-cell cultures and other in vitro techniques.

XCellR8 has developed completely animal-product-free (vegan) safety tests for cosmetic products and ingredients. We were delighted to achieve The Vegan Society verification for our DPRA skin sensitisation test, and we plan to register other tests too. The trademark means cosmetic companies and ingredient suppliers can be confident that vegan products are being tested in a vegan-compliant way while ensuring human safety.

- Aminta Hand, XCellR8 Marketing Executive

Testing information

These methods have proven scientific advantages as they are more likely to interact with the tested substance in line with human physiology unlike that of other species and a higher rate of reproducibility.

XCellR8’s Direct Peptide Reactivity Assay (DPRA) – OECD Test Guideline 442c is currently registered with the Vegan Trademark.

About MSL

Under EU regulations (Cosmetic Regulation 1223/2009) all cosmetic or personal care products on sale in the EU must undergo safety testing and have a Cosmetic Product Safety Report (CPSR).

The report includes a Preservative Efficacy Test (or ‘Challenge Test’). In everyday terms, the test will establish if the preservatives within the product will prevent harmful contaminants from growing on or in your products while you are using them.

You can check how long a product can be safely used after opening by the best before end date (BBE) or the period after opening (POA) time printed on individual products. This can be displayed on the product as a container (see example) with a number and an ‘M’ for months.

Amelia Knight is proud to be a certified cruelty-free company. As end-consumers demand truly vegan products, we feel it is important to reflect this. MSL's VeganSure® solution has enabled us to offer fully tested and regulatory-approved products, which support ethical and vegan formulations.

- Kathryn Crosthwaite, Head of Regulatory Compliance & Quality at Amelia Knight

Testing information

The first-ever vegan version of this test is VeganSure® by MSL Solution Providers. Registered with the Vegan Trademark, it replaces all animal-derived ingredients with plant-derived or synthetic alternatives, such as papaya-derived enzymes, soya bean, sugars from potatoes, cornmeal, and plant peptones, to assure the safety of a cosmetic product without compromising vegan ethics. MSL also has separate workflows in place to avoid cross-contamination.

MSL’s registered tests include VeganSure – Cosmetics – Microbiology – Evaluation of the antimicrobial protection of a cosmetic product and VeganSure – Cosmetics – Microbiology – Microbial Content.

About Eurofins I Chem-MAP

Eurofins | Chem-MAP, leading provider of chemical management testing and auditing services, has developed a vegan verification testing programme for apparel and footwear that is registered with The Vegan Society's Vegan Trademark.

The Vegan Trademark can be awarded to those companies who successfully meet verification criteria for all product components.

The new Vegan Society registered verification methodology used in our testing is incredibly robust and will offer the supply chain confidence that the finished retail product is free from animal components.

- Georgina Mawer, Chemistry Lead and Chem-MAP Technical Manager

Testing information

The verification test will give manufacturers, brands, retailers, and consumers the reassurance that vegan product claims have been validated, and the materials used to develop the product have no trace of animal derivatives.

Eurofins | Chem-MAP's Vegan Verification test is registered with the Vegan Trademark

About ADSL

ADSL was formed in 2008, specialising in formulation and testing services within the cosmetic and household goods industry.

For a cosmetic product to reach the market, it must have a Product Information File (PIF) which contains the testing and historical data of the product. A part of the PIF is a Cosmetic Product Safety Report (CPSR) and to gain a CPSR, the product must be deemed safe from a microbiological contamination.

Realistically, this is totally unnecessary and avoidable, and the same results can be achieved without using any animal products at all. This is why we have developed an alternative to this test so, at ADSL, we can ensure that a product can go through the development and registration process with the total absence of any animal products.

- Jake Robinson, ADSL Microbiologist

Testing information

To devise its safety, bacteria, yeast, and mould are introduced to see if the product’s preservatives can kill enough of the contaminants for it to be safe for human use. The most common method for this test is to use a culture medium (this is used to grow microorganisms) that contains animal derivatives. ADSL have introduced a vegan version of this test.

ADSL’s registered tests include Vegan Preservative Efficacy Test and Vegan Colony Count Test.


Registering alternative testing solutions 

If you are a laboratory who offers vegan testing solutions and would like to work with us, please fill in the query form below and a member of the team will be in touch to help you. 

Laboratory partnership query

Please note: this form is for vegan lab testing companies to get in touch with us. 

If you would like to connect with the labs mentioned on this page, please follow the links to directly connect with them. 

Your business details are provided to The Vegan Society so that we can get in touch with you about your request. We may also contact you from time to time about updates regarding the Vegan Trademark, support we can provide in relation to your query, and other potential marketing opportunities to support you. Your data will be securely stored and will be deleted should you retract your consent in the future. You can do this at any time by sending an email to Trademark[at]vegansociety[dot]com or unsubscribing when you receive marketing communications. 

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