The Vegan Trademark | Frequently Asked Questions

Trademark FAQs

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Vegan Trademark queries

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We offer a unique product checking service, with years of experience, to ensure that your product’s vegan claim is valid and authentic. As the charity that coined the term vegan, we are the experts in this field.

Our Vegan Trademark holders benefit in a multitude of ways. From credible brand awareness, market insights, and access to the vegan community to discounted advertising opportunities, social media promotion, competitions, and product exposure at events. You can find out more about the benefits of getting the Vegan Trademark on our homepage.

Need to know more about the benefits of working with the Vegan Trademark? Watch our webinar.

We register any company that produces vegan-friendly products. We aim to make the Vegan Trademark accessible to everyone whose products fit our specific criteria. This includes products containing no animal ingredients, vegan processing aids used in manufacturing, and ingredients that have never been tested on animals on behalf of the manufacturer.

Our experienced officers will guide you through the four-step process of registering your products with the Vegan Trademark. If you'd like more details about registering with us, please watch our Introduction Webinar.

You can apply now to get started or fill in our simple enquiry form to talk to a member of our team.

Please allow between 30 and 60 working days. This is dependent on the complexity of your application and the efficiency of communication channels.

If you have any deadlines, please let us know and we will always do our best to work with you to meet them. We are happy to work directly with your suppliers on the registration.

As many as you want! There's no limit.

We know how helpful it is to have menu items clearly labelled when customers are looking for something to eat or drink. That's why we register individual menu items and dishes to demonstrate that they are suitable for vegans.

To register your dishes, you must have a stable and traceable supply chain for your ingredients. If this is likely to change regularly or you are unable to contact the suppliers of your ingredients, The Vegan Society’s trademark would not be suitable.

We also consider cross contamination as an integral part of menu item registration. Here is a short video about our cross contamination minimisation standards.

We have two different ways of working with supermarkets – either directly through yourselves or through your suppliers. Please get in touch to find out more!

The Vegan Trademark Licence

Yes. You must apply for a Licence Agreement to use the Vegan Trademark. You can find out more about the benefits of getting the Vegan Trademark on our homepage.

We allow the use of the Trademark without a licence for educational publication purposes only. Any use, including imagery or copy, must be approved by The Vegan Society. Please fill in our business enquiry form.

We offer the options of 12, 24 or 36 month licences.

Supermarket licences are usually set at 12 months to support the high turnover of products.

We have a variety of fee structures, providing a bespoke quote once we have enough information on your company and products. Apply now to get your quote!

The Vegan Society sees excellent value in registering products instead of companies. We've found that it encourages companies to further develop and improve the labelling on vegan options in their wider portfolio of products.

By encouraging the development of vegan options and improving the labelling on suitable products, we have helped to make a vegan lifestyle even more accessible, appealing and often more affordable too. In turn, registration further promotes vegan as a household name.

It is important to note that The Vegan Society does not endorse whole companies. We only register individual products. Often, companies will also sell products that contain animal-derived ingredients in their ranges. We encourage all individuals to make informed choices about companies that they wish to support.

Using the Vegan Trademark

Once your product is registered with the Vegan Trademark, we'll send you our logos and Usage Guidelines for your design teams to adapt however they need! You'll also receive our marketing toolkit, providing you with tips for your own marketing and all our opportunities to support you across the vegan community.

You can use the Vegan Trademark to promote your vegan-friendly products in any colour to suit your brand. We encourage use on the packaging of the registered products, on your social media posts and stories, on your website, and any other promotional materials like TV adverts or Point of Sale.

Our new webinar explains the benefits of working with the Vegan Trademark, our usage guidelines, and other opportunities that are available when you register.

If your full range isn't vegan, you have to reference the specific registered products or ranges. We have a dedicated marketing team on hand to help you with any queries.

Our Vegan Trademark with the 'R' mark is registered for you to use in the following countries:

Australia, Canada, European Union, Hong Kong, India, Japan, Russian Federation, Switzerland, Taiwan, United Arab Emirates, United Kingdom, United States


EU: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

You have the option to use our Vegan Trademark with a 'TM' mark. Please contact our team for further advice via [email protected]

Yes - The Vegan Society's Cross Contamination Certificate gets signed and dated by a representative of the supplier. The signed document confirms that the company strives diligently to minimize cross-contamination from animal substances as far as reasonably practicable and possible.

In broad terms, the requirement equates to industry good practice in line with BRC Food Safety.

Please get in touch!

We pride ourselves on the value the Vegan Trademark brings to brands and any instances of misuse can be reported via our misuse form.

Reg. Charity No: 279228 Company Reg. No: 01468880 Copyright © 1944 - 2023 The Vegan Society