Business and food sales

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Please find below a selection of statistics about vegan businesses, vegan products and food sales.

Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.

General business statistics

  • According to a 2020 study by MarketsandMarkets™, the plant-based meat market will be worth a whopping $8.3 billion by the year 2025. Source
  • The meat-free and plant-based dairy categories have in essence doubled in size over the past five years and are now worth just under £600m each [Kantar 52 w/e 4 Dec 2016 vs 29 Nov 2020]. Source
  • Meat substitute sales grew by 451% in the European market in the four years to February 2018. Source
  • In 2019, nearly one in four products launched in the UK carried a vegan claim. In 2018, this figure was one in six. Sources: [1][2]
  • Fresh meat sales fell by £328m throughout 2016, a 7.3% decline (beef sales down £72m, pork lost £62m, sausages £51m, poultry £49m and lamb £21m). Cheese went down by £70m (2.8%). Free-from foods rose by £123m, with Alpro adding another £23m. Source
  • A staggering 92% of plant-based meals consumed in the UK in 2018 were eaten by non-vegans. Source 
  • Scotland: Sales of plant milk hit £367 million in the UK in 2017 and a farming expert called this an opportunity for Scotland to use its wonderful oats and pure water to produce oat milk. Source
  • Europe: It is predicted that meat and dairy alternatives will be worth €7.5bn in Europe (including the UK) in 2025, up from €4.4bn in 2019. Source

Supermarkets

  • In January 2021, Asda supermarket trialled a fully vegan butchers counter at its Watford store with a range of plant-based meat products on offer. Source
  • In 2020, 16% of ready meals in the UK were plant-based, rising from just 3% in 2018. Source 
  • The line of 20 Wicked Kitchen vegan meals was rolled out at 600 Tesco stores at the start of 2018 and sold more than 2.5 million units in the first 20-week period ending in May 2018 — more than double the company’s sales projections. Source
  • In June 2018, Waitrose launched dedicated vegan sections in more than 130 stores after increasing its vegan and vegetarian product range by 60%. Source
  • Online grocer Ocado enjoyed a staggering 1,678% increase in sales within its 'vegan' category between 2015 and 2016. In 2020, nearly 30% of their ready meals are plant-based. Sources: [1][2]
  • Between 2018 and 2020, Aldi, Morrisons and Asda have more than doubled their plant-based and vegetarian ready-meals offer as a proportion of their range. Source 
  • Demand for vegan and vegetarian ready meals and snacks at Tesco grew by 40% from 2016 to 2017. Source
  • Sainsbury’s sales of its vegan cheeses surpassed the company’s predictions by 300%. Sources: [1][2]
  • Sainsbury’s saw a 24% increase in customers searching for vegan products online and a 65% increase in sales of plant-based products year-on-year. Source
  • Scotland: Demand for vegan haggis at Tesco in Scotland skyrocketed by 120% in 2018. Source

Takeaway

  • Between January 2020 and 2021, Deliveroo revealed its vegan takeaway orders shot up by 163% percent. Source 
  • Veggie Pret was turning 70% profits increase within its first two weeks of operation, despite predictions that they would drop by up to 30%. Source

Hospitality and retail

  • In 2020 The Tofoo Co. Ltd's turnover was £14.7 million, an 89% year-on-year increase and a significant contrast to its first year of trading in 2016 which was just £600,000.
  • There was a 39% increase in searches for ‘vegan fashion’ and ‘vegan clothes’ from 2017 to 2018. Source: Hitwise UK survey
  • Adverts for vegan job roles increased by 123% in 2018. Source
  • Scotland: There were over 100 vegan businesses in Scotland in 2019, up from just a handful in 2012-13. Source
  • Waterstones have over 10,000 book titles with the word 'vegan' in them available for sale (as of November 2020) compared to 944 in August 2018. Source
  • The vegan leather market is set to take over the animal leather market by 2025, by this time it is set to be worth nearly $90 billion. Sources: [1][2]
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