Campaigns

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What do our campaigns focus on?

The Vegan Society works hard to promote the benefits of veganism to different audiences through our campaigns. All of our campaigns are informed by our organisational strategy and specific objectives in mind, and are usually aimed at a particular audience.

We’ve tagged each campaign to help you to understand the theme and objective.

Child looking at a cow in black and white
  • Public
  • Animals
About the campaign

Most people claim to love all animals, but do they really show that love in every aspect of their life? We’re encouraging people to reflect on what it means to be an animal lover, and to encourage them to reject animal exploitation in all that they do. 

How you can help

Share our powerful, engaging resources – starting off with this powerful film

  • Policy
  • Public
  • Inclusivity
About the campaign

We’re aiming to challenge the idea that vegan living is expensive and ensure that whatever your budget, you can thrive as a vegan. This campaign supports vegans on a budget with a host of affordable recipes and tips for low-budget living. We’re also looking at ways that government policies can support the affordability of fruit and vegetables and other healthy vegan foods. 

How you can help

Share your low budget recipes with us! We need your top tips on wallet-friendly vegan living. 

  • Health
  • Public
About the campaign

No matter your age or stage of life, you can thrive on a balanced vegan diet. In this campaign we offer a host of nutritionally balanced recipes and support on all aspects of plant-based nutrition. We know that older people in particular benefit from extra reassurance that vegan living can be good for you, so with the help of dietitians we have developed some content to reassure you. 

How you can help

Share our fantastic documentary, produced by ITN, on your social channels. 

  • Environment
  • Policy
About the campaign

Our Climate Emergency campaign asks politicians to recognise the role of veganism in tackling the climate crisis. Bringing together content from our other environmental campaigns, our policy briefing has some concrete measures that can be taken up by government along with handy banner designs for vegan climate campaigners. 

How you can help

If you’re attending a climate related event or protest wave our banners high and proud. 

  • Environment
  • Policy
  • Agriculture
About the campaign

The Grow Green campaign aims to change policy to tackle the problems we face with a shift away from animal farming and towards plant protein agriculture and other sustainable forms of land management.  

How you can help

Email your political representatives to make the case for a transition to genuinely sustainable farming. 

  • Policy
  • Inclusivity
About the campaign

We’re aiming to improve the quality and availability of vegan food in public sector settings. Our campaign supports public sector institutions like hospitals, schools, and prisons to offer more and better vegan food and asks for legislation to mandate a vegan option in every institution. 

How you can help

Write to your Council to explain the many benefits of offering more vegan food in their local area.

  • Policy
  • Inclusivity
About the campaign

We want to see fortified plant milk recognised as an alternative to animal milk, wherever animal milk is currently supported or promoted in nutritional public health initiatives for children.

How you can help

You can get involved in the campaign in a number of ways. By writing to the government and other institutions to highlight this issue, by sharing your experiences of discrimination, or by sharing twitter hashtags around World Plant Milk Day and School Milk Day.

  • Environment
  • Public
About the campaign

Researchers say that going vegan is the single biggest thing you can do to help save the planet. We’re approaching environmentally aware people to let them know that a vegan diet is an important and easy step to take. We offer support through our 7 day pledge and lots of low carbon recipes. 

How you can help

Share our content! There’s a raft of interactive tools on the website from our food carbon calculator to our climate cubes game

  • Environment
  • Public
About the campaign

We still hear from vegans struggling to find suitable products when out and about. This campaign is about ensuring that every sector carries tasty, well-labelled vegan options. So far we’ve tackled trains, planes and supermarkets and have plenty of resources for you to share. 

How you can help

Let us know which area you’d like us to address next by emailing campaigns[at]vegansociety[dot]com– where do you struggle to find vegan food when you’re on the go?

  • Public
About the campaign

1 November marks World Vegan Day and the start of World Vegan Month. This is a wonderful opportunity to recognise how far the vegan movement has come, reflect on our successes, and to highlight how accessible and beneficial a vegan lifestyle is. 

How you can help

Keep an eye on our website for this year’s theme and see how you can celebrate and support veganism with your community. 

  • Policy
  • Inclusivity
About the campaign

We are calling for animal-free alternatives to prescription medicines to be made more widely available.

How you can help

Share you experiences with us by emailing campaigns[at]vegansociety[dot]com – perhaps your pharmacist helped you find animal-free medication, or you had a challenging conversation with a health professional.

  • Policy
About the campaign

Elections are a great time to spread awareness of vegan-friendly policies. We provide tools for you to contact your candidates in advance of local or national elections to try and get their support. 

How you can help

If you have an election coming up contact your candidates with our key questions.

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