What do our campaigns focus on?
The Vegan Society works hard to promote the benefits of veganism to different audiences through our campaigns. All of our campaigns are informed by our organisational strategy and specific objectives in mind, and are usually aimed at a particular audience.
We’ve tagged each campaign to help you to understand the theme and objective.
Whilst every individual can make a difference, we’ll never truly reach a vegan world without systemic change. Our policy focussed campaigns generally have a key ‘ask’ calling for legislative change to support vegans and a transition to veganism.
Our public-facing campaigns are driving behaviour change towards veganism. We know that different people will respond to different messages, and with so many benefits of veganism to talk about, we tailor them to each audience.
We promote the message that everyone can be healthy on a well-planned vegan diet. Sometimes that means encouraging vegans to adopt healthier more nutritious diets, as well as reassuring non-vegans that they can eat plants and thrive.
Of course rejecting the exploitation of animals is at the heart of everything we do, so there’s no surprise that it’s the key message in our biggest ever campaign investment, Future Normal.
The environment is high on the political agenda so you’ll see some of our Policy campaigns in this space. Animal agriculture is harming the planet so we’re making the case that a shift to vegan diets is one of the most important lifestyle changes people can make.
Using our land to farm animals is inefficient and bad for the environment. We’re envisioning new landscapes where animals are living freely and farmers are farming plants.
Sadly we still need to make the case that vegans are protected by the Equality Act and require the same access to food and lifestyle items as everyone else.
No matter your age or stage of life, you can thrive on a balanced vegan diet. In this campaign we offer a host of nutritionally balanced recipes and support on all aspects of plant-based nutrition. We know that older people in particular benefit from extra reassurance that vegan living can be good for you, so with the help of dietitians we have developed some content to reassure you.
Share our fantastic documentary, produced by ITN, on your social channels.
Elections are a great time to spread awareness of vegan-friendly policies. We provide tools for you to contact your candidates in advance of local or national elections to try and get their support.
If you have an election coming up contact your candidates with our key questions.
We’re aiming to challenge the idea that vegan living is expensive and ensure that whatever your budget, you can thrive as a vegan. This campaign supports vegans on a budget with a host of affordable recipes and tips for low-budget living. We’re also looking at ways that government policies can support the affordability of fruit and vegetables and other healthy vegan foods.
Share your low budget recipes with us! We need your top tips on wallet-friendly vegan living.
Our Climate Emergency campaign asks politicians to recognise the role of veganism in tackling the climate crisis. Bringing together content from our other environmental campaigns, our policy briefing has some concrete measures that can be taken up by government along with handy banner designs for vegan climate campaigners.
If you’re attending a climate related event or protest wave our banners high and proud.
The Grow Green campaign aims to change policy to tackle the problems we face with a shift away from animal farming and towards plant protein agriculture and other sustainable forms of land management.
Email your political representatives to make the case for a transition to genuinely sustainable farming.
We’re aiming to improve the quality and availability of vegan food in public sector settings. Our campaign supports public sector institutions like hospitals, schools, and prisons to offer more and better vegan food and asks for legislation to mandate a vegan option in every institution.
Write to your Council to explain the many benefits of offering more vegan food in their local area.
We want to see fortified plant milk recognised as an alternative to animal milk, wherever animal milk is currently supported or promoted in nutritional public health initiatives for children.
Making #OneLittleSwitch can help us tackle greenhouse gas emissions, deforestation, biodiversity loss and water pollution. Download our FREE eBook to help you to get started!
Veganuary is probably the movement’s most successful campaign ever, so we’re delighted to be a partner! There’s never a better time than now to start your vegan journey, but if you need some additional help then go for it in January. Veganuary provides an email a day for a month to help you on your way.
Spread the word – Veganuary is a time of great positivity for veganism so the perfect month to ask your friends and family to give it a try.
We still hear from vegans struggling to find suitable products when out and about. This campaign is about ensuring that every sector carries tasty, well-labelled vegan options. So far we’ve tackled trains, planes and supermarkets and have plenty of resources for you to share.
Let us know which area you’d like us to address next by emailing campaigns[at]vegansociety[dot]com– where do you struggle to find vegan food when you’re on the go?
We are calling for animal-free alternatives to prescription medicines to be made more widely available.
Share you experiences with us by emailing campaigns[at]vegansociety[dot]com – perhaps your pharmacist helped you find animal-free medication, or you had a challenging conversation with a health professional.