The vegan movement is thriving, with more people choosing a healthy, kind and sustainable lifestyle every day. Vegan and Thriving is all about helping you to live life to the fullest – no matter your age or lifestyle.
Take a look at the campaign short film and series of video interviews that challenge the stereotype of what it means to be vegan, specifically in relation to masculinity. This is because overwhelming the majority of the UK vegan population are women. Our latest research explores the barriers to veganism for non-vegan men and how vegan men have overcome barriers on their vegan journey. In our campaign videos, we hear directly from vegan men about how their veganism relates to their masculinity, highlighting that veganism can be a form of strength and compassion. Watch the short film below!
Proud to be vegan
We’re celebrating the people and personal stories that make up our diverse vegan community to inspire others. Discover real stories from our community and the many reasons people are proud to be vegan.
Thriving recipes
We have updated our recipe hub and all of our recipes have been developed with the expertise of dietitians to ensure that they are nutritionally balanced – as well as being phenomenally tasty.
Discover more recipes in our Vegan & Thriving Recipe Hub!
Thriving stories
Some remarkable individuals share the many health benefits they've experienced since becoming vegan and what Vegan and Thriving means to them.
Co-founders Henry Firth and Ian Theasby are challenging stereotypes surrounding veganism and masculinity by sharing the benefits of a vegan lifestyle and what #VeganAndThriving means to them.
Levi challenges traditional stereotypes of masculinity by revealing how being #VeganAndThriving is a sign of both physical and emotional strength and helps him to be the best version of himself.
Luke Morris shows how men can be physically strong but also live in alignment with their true values, treating non-human animals as equals!
From record-breaking hikes to adopting his own rescue dog from India, Sean Callander challenges traditional stereotypes of masculinity by showcasing how his compassion for non-human animals continues to add value to his life, both physically and mentally.
Jamal Ledoux
Professional boxer and musician
Wanausha Campbell
Ultramarathon runner and busy parent.
Kate Strong
World champion triathlete attempting three cycling world records.
Thriving facts
It’s perfectly possible to get everything you need from a healthy and balanced vegan diet, no matter your age or energy requirements. We’ve put together some key facts for you, including benefits of going plant-based and an overview of our work with the British Dietetic Association.
We’ve worked with dietitians to create some fantastic short films to provide practical information and advice on some of the key nutrients for vegans to bear in mind. Our in-house dietitian Andrea also shares her tops tips below on how to fuel an active vegan lifestyle.
For more information on how you can live vegan and thrive, follow the hashtag #VeganAndThriving and #BuiltForKindness on social media.
