Conscious Choices

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Conscious Choices web graphic featuring a brown and white guinea pig

Conscious Choices shows that veganism goes beyond food and helps animal lovers to opt for products, such as cosmetics, which are kinder to animals

We have launched a new campaign, Conscious Choices, which shows that veganism is more than a diet and you can show compassion to animals in all areas of your life! Whether you’re a vegan at the start of your journey or a non-vegan animal lover, this campaign is all about empowering you to choose health, hygiene and beauty products that are aligned with your values. One of the most conscious decisions you can make in your vegan journey is to learn which products are derived from and tested on animals and choose more compassionate alternatives. Follow the hashtag #ConsciousChoices on social media to join the conversation! 

Our short film specifically focuses on helping anyone who wants to make more ethical choices. In the film we hear from Root Minerals, a beauty brand registered as one of our Vegan Trademark holders, as well as Made in Chelsea star, Verity Bowditch. They talk about their journeys to veganism, the need for the industry to be more transparent about where – or from whom – their ingredients are sourced. They also share tips to empower animal-lovers to purchase products that reflect compassion to animals in all areas of their lives, beginning with cosmetics. People wanting to make conscious choices should look for certified vegan labels – like the Vegan Trademark. A product registered with the Vegan Trademark has not been tested on animals by the company or on its behalf and does not contain any animal-based ingredients. 

Take our cosmetics quiz!

Fancy winning a bundle of vegan cosmetics? Enter our competition by 28 May for a chance to win a variety of Vegan Trademark beauty products. 

There will be two winners for this competition. One will receive a prize bundle including products from Friendly Soap, Ecooking and Happy Carrot (totalling £237.95) The second winner selected will win a prize bundle including products from 72 Hair, Hannah Sillitoe and Happy Carrot (totalling £243.90).  

Simply take our quiz on animal-free beauty to test your knowledge for a chance to win! Terms and Conditions apply

Take our cosmetics quiz!


Download our FREE cosmetics shopper’s guide

As part of the campaign, we have developed a free downloadable guide to help you consciously choose cosmetics in a way that is kinder to animals. You will also find the differences between cruelty-free and vegan, learn about vegan alternatives, and discover top tips to ensure your self-care routine is kinder to animals. 

Download Guide  

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