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Please find below a selection of statistics about veganism, both in the UK and around the world.

Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.


  • The sign-ups for the Veganuary campaign - where people eat vegan for the month of January - hit record highs in 2021, with over 560,000 people signing up. In comparison, there were 400,000 participants in 2020, 250,000 in 2019, 168,500 in 2018; 59,500 in 2017; 23,000 in 2016; 12,800 in 2015; and 3,300 in 2014. In October 2020, Veganuary welcomed their one millionth participant. Sources: [1][2]
  • Average annual growth in global food and beverage launches with vegan and plant-based claims grew 21% and 58% between 2015-2019, respectively. Source: Innova Market Insights, The Future of Plant-based September 2020
  • The UK was the most popular country for veganism in 2019, according to Google Trends, followed by the Australia and New Zealand. Source 
  • The vegan leather market is set to take over the animal leather market by 2025, by this time it is set to be worth nearly $90 billion. Sources: [1][2]

Veganism in the UK


  • The number of vegans in Great Britain quadrupled between 2014 and 2019. In 2019 there were 600,000 vegans, or 1.16% of the population; 276,000 (0.46%) in 2016; and 150,000 (0.25%) in 2014. Sources: Ipsos Mori surveys, commissioned by The Vegan Society, 2016 and 2019, and The Food & You surveys, organised by the Food Standards Agency (FSA) and the National Centre for Social Science Research (Natcen).
  • The UK's purchase and consumption rates of vegan: milk, meat, butter/margarine, cheese, ready meals/food to go and seafood are the highest in Europe. Source
  • 2020 became the year that every one of the top UK supermarkets (by revenue) had their own vegan range.
  • 2020 became the year that every one of the top UK restaurants / food-to-go outlets had a vegan (or plant-based) offering.
  • In January 2021, Asda supermarket trialled a fully vegan butchers counter at its Watford store with a range of plant-based meat products on offer. Source
  • Between January 2020 and 2021, Deliveroo revealed its vegan takeaway orders shot up by 163%. Source
  • Google trends research by Holland and Barrett shows Edinburgh and Bristol as the top vegan capitals followed by Manchester and London. Interest in vegan food peaks during December and January and is growing year on year as more people consider switching. Source 
  • In 2020, Brighton was found to be the most vegan-friendly city. It was also the most popular British city for veganism in 2019, according to Google Trends, followed by the Bristol, Norwich and Cardiff. Sources [1][2]
  • Waterstones have over 10,000 book titles with the word 'vegan' in them available for sale (as of November 2020) compared to 944 in August 2018. Source
  • Between November 2019 and November 2020, vegan food orders via Deliveroo shot up 115%  Source
  • Vegans and vegetarians look set to make up a quarter of the British population in 2025, and flexitarians just under half of all UK consumers. Source
  • Almost half (42%) of UK vegans made the change in 2018, which shows veganism has been growing exponentially. Source
  • More than a quarter of all evening meals in the UK are vegan or vegetarian. Source
  • In 2020, The Grocer reported 62% of adults in the UK had purchased plant milk. Source 
  • Those who eat meat spend a whopping £645 extra a year on food, compared to those on a meat-free diet. Source
  • Over half (56%) of Brits adopt vegan buying behaviours such as buying vegan products and checking if their toiletries are cruelty-free. 50% of Brits said they know someone who is vegan. 1 in 5 Brits (19%) would consider going vegan. Source: Research carried out by Opinion Matters for The Vegan Society between 14 and 16 July 2017 involving a sample of 2,011 UK adults
  • In 2020, 41% of Brits reported completely removing or actively reducing the amount of meat in their diet. In 2018, a separate study found this number to be 33.5%. Sources: [1][2] 
  • The number of vegan residents in UK care homes has almost trebled in the five years to 2019, with a total of 7,000 vegans and vegetarians within 11,000 care homes. Source
  • In 2019, Mintel reported nearly a quarter of Brits consuming plant milk, up from just 19% in 2018. Source
  • Demand for meat-free food in the UK increased by 987% in 2017 and going vegan was predicted to be the biggest food trend in 2018. Sources: [1][2]
  • In 2018, the UK launched more vegan products than any nation. Source



  • A Canadian survey, conducted in 2018, has estimated that 2.1% of Canadian adults were considering themselves as vegans. Source

South America

  • South America: 90% of the region would be interested in consuming plant-based foods, driven by the desire to eat healthier and take care of their health. Source


  • Iceland topped the worldwide rankings for popularity of veganism between June 2018 and June 2019. Source


  • According to a survey conducted by Globes and Israel’s Channel 2 News, 5% of Israelis were following a vegan lifestyle in 2015. Source 


  • The Chinese health ministry released dietary guidelines in 2016 that encourage their population of more than 1.3 billion people to reduce their meat consumption by 50%. Sources: [1], [2]
  • Chinese consumers are twice as likely to purchase clean meat and plant-based meats. Source


  • In 2019, Australia's packaged vegan food market was worth almost $200 million and is set to reach $215 million by 2020. Source

South Africa

  • South Africa is the only African country with a sizable vegan following and the 23rd most popular destination for vegans in the world. Source


  • In 2020, 13% of consumers across the region stated that they were vegan. Source
  • In Southeast Asia between 2012 and 2016, new vegetarian and vegan product launches increased by 140% and 440% respectively in Southeast Asia alone. Source


  • According to a research run by DemoSCOPE, in 2017, 3% of the population was estimated to be vegan, with 14% vegetarian. Source
  • According to Agriculture and Agri-Food CanadaSwitzerland has the second highest rate of vegetarianism in the European Union (even though Switzerland is not in the EU, it was most likely included with the other EU countries for this study)


  • Italy had the fastest growing meat-free population over 2011-2016 with a growth of 94.4%. Source
  • Around half of Italian consumers say they are lowering their red meat intake, while 24% say they are increasing the amount of vegetarian processed foods in their diet. Source


  • Around 60% of Poles said they planned to cut back on their meat consumption in 2018. Source
  • Since Uber Eats launched in 2017, the number of vegan food orders has risen by 500%, placing the country second in Europe for plant-based online ordering, behind the UK. Source

Veganism in the USA

  • 80,000 people in the US signed up to Veganuary 2021. Source
  • The number of vegans in America grew by 600% from nearly 4 million in 2014 to 19.6 million in 2017. Source
  • 2 in 3 Americans have stopped or reduced their meat consumption. Source
  • Between 2017 and 2019, retail sales of plant-based meat grew 31%, while total US retail meat sales grew just 5%. Source.
  • Consumption of plant milk increased by 61% while consumption of cow's milk decreased by 22%. Sources: [1][2]
  • Plant milks make up 13% of the entire milk category. Their sale gew by 6% in 2019, while cow's milk sales decline by 3%. Source
  • 41% of US households purchase plant-based milks. Source
  • Agriculture is responsible for 80-90% of all US water consumption. Source
  • 80% of all antibiotics sold in the US are for farmed animals - not to treat illness but to promote growth and preventatively due to the stressful conditions the animals are raised in. Sources: [1][2][3]
  • There were as many people searching for vegan Thanksgiving recipes as there were people searching for turkey Thanksgiving recipes in November 2018. Source
  • A farm with 2,500 dairy cows produces the same amount of waste as a city of 411,000 people. Source
  • 72% Americans oppose testing cosmetics products on animals. Source


  • In 2020, 4% of consumers across the region stated that they were vegan. Source
  • There were 11,655 vegan food and drink businesses launched in Europe in 2019, an increase of 93% from 2016 which was 6,041. Source
  • Europe was the largest market for meat substitutes in 2016, accounting for 39% of global sales. Source


  • 50,000 people in Germany signed up to Veganuary 2021. Source
  • Germany is one of the global leaders when it comes to vegan product development and launches, accounting for 15% of global vegan introductions between July 2017 and June 2018. Source
  • One in ten consumers buy meat alternatives, rising to one in five for Germans in the 16-24 age group. In 2005, only 1% of Germans considered themselves vegetarians; this rose to 7% in 2018. Source
  • A study run by the German Nutrition Society estimated that almost 1% of the population (around 810,000 people) were vegans in 2016. Source 


  • According to the Swedish Board of Agriculture, Sweden saw its largest decrease in meat consumption for 30 years with a 2.6% drop in people eating meat in 2017. Source
  • As of 2018, 7% of the population considered themselves to be vegetarian and 2% vegan. Source
  • Among Swedes who are not vegetarians or vegans, the share of individuals being interested in vegetarian food increased in recent years from 27% in 2015 to 35% in 2018. Source
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