The Vegan Trademark | The Vegan Society

The Vegan Trademark

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Trusted vegan labelling by the Vegan Trademark.

The Vegan Trademark has been helping people identify that a product is free from animal ingredients since 1990. Registration with the trademark gives brands the confidence to shout about their vegan credentials. Look out for the Vegan Trademark on over 56,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more!

Know your industry?

Globally trusted registrations

  • Over 90% of vegans and vegetarians look for vegan verification, and 85% believe third-party certification is important. [1]
  • The Vegan Trademark is the most recognised globally. [1]
  • Find the Trademark on over 56,000 products, in 79 countries. We’re the leaders in bespoke vegan product registrations.

Leave it to the experts

  • Stay focused on what you do best—creating products! Leave the hard work of vegan verification to us.
  • Our vegan team at The Society ensure we always uphold the highest standards of quality.
  • Let us become your partner in all things vegan - we work with you as the authority on third party vegan accreditation.

Simple and guided process

  • Our dedicated team helps every step of the way.
  • We tailor quotes to company size and the number of products.
  • No cost surprises in choosing us. We include product updates and additions within your product package.
  • We register products, which allows non-vegan brands to grow with us.

Vegan market insights

  • The most trusted global charity for all things vegan - we have popular vegan channels to promote your products to.
  • Our network of vegan publications, PR, and other vegan charities allows for joint launch campaigns.
  • Gain access to a wealth of knowledge, market insights and exposure you won’t find anywhere else.
  • Access to relevant marketing opportunities in our Toolkit, helping you promote your products once registered.

Want to know more about Vegan Trademark benefits? Watch our webinar.


[1] Attest consumer survey for The Vegan Society - (‘Consumer Purchasing Habits’) of 1000 UK adults and 1000 USA adults – conducted between 22 February and 3 March 2021 (online)

The Vegan Trademark has so many products registered from a range of brands; we couldn't possibly show everyone here. We do regularly update this area so you can see who is expanding their vegan offering and you can also check out our Product Search.

We pride ourselves on the support we give to those who register with the Trademark wherever we can, and we love getting feedback!

We work with thousands of brands to diligently ensure that the products registered with us can proudly display the Vegan Trademark. Not only do we pride ourselves on our high standard of customer service, but also the impact we know registering with us has.

The Vegan Trademark helps brands shout about their vegan products with clarity. It also helps them understand their supply chain, supports the ever-growing demand for vegan products in the market, and allows consumers the ability to make quick purchasing decisions.

We can't possibly share everyone's feedback on working with us, but here's a few below:

New Look

"New Look is thrilled to have the Vegan Trademark on over 60% of our footwear and bags. Having launched our Vegan range in August 2019, we believe this is a step in the right direction for veganism. New Look is committed to its work with The Vegan Society to increase this further as we head into the new decade. We want to make vegan fashion affordable and accessible for our customers, and we understand the vegan lifestyle is about much more than food and cosmetics."


"Partnering with The Vegan Society has given the Gola vegan collection great credibility globally. The whole approval process has been straightforward, and the team is great to work with."

Original Source

"Original Source has been registered with the Vegan Society since 2003. Our shared values and love of animals make us proud to carry the Vegan logo on all our bottles. It has become an integral part of our brands identity."

George Accessories

"As a team we’re delighted to be in a position to offer our customers a range of stylish Vegan bags, whilst still being able to offer the same great value as the rest of our products. We understand there is an increased demand for Vegan options in the fashion marketplace and it’s great we can provide such a stylish selection for our shopper to choose from."


"We knew that we had to gain traction from a reputable source, which The Vegan Society provided us. Such is the demand for vegan and free-from products in retailers; there is more and more space being allocated to these areas within the frozen sector."

The Vegan Trademark is the authentic international vegan standard and is managed by The Vegan Society; the charity that created the word 'vegan' back in 1944. Our dedicated and experienced vegan team check each product application against the below criteria, working with manufacturers and suppliers across a range of fields to ensure that each product meets the highest vegan standards. The Vegan Trademark is renewed on a yearly basis to ensure we have the most up to date information on all the products we certify.


The Vegan Society understands the word 'animal' to refer to the entire animal kingdom. That is all vertebrates and all multicellular invertebrates. 'Animal' can refer to a species or an individual; and is used as a noun or an adjective, as required. Unless otherwise stated, it usually means non-human animals.

Animal ingredients

The manufacture and/or development of the product, and its ingredients, must not involve or have involved, the use of any animal product, by-product or derivative.

Animal testing

The development and/or manufacture of the product, and its ingredients, must not involve or have involved, testing of any sort on animals conducted at the initiative of the company or on its behalf, or by parties over whom the company has effective control.

Genetically Modified Organisms (GMOs)

The development and/or production of GMOs must not have involved animal genes or animal-derived substances. Products put forward for trademark registration that contains or may contain any GMOs must be labelled as such.

Kitchen and hygiene standards

Any dishes that are to be labelled vegan must be prepared separately from non-vegan dishes. At a minimum, this means thoroughly washing surfaces and utensils before using them for vegan cooking. We strongly recommend obtaining a separate set of cleaning utensils for this purpose.

We ask for the awareness of the risk of cross-contamination from non-vegan sources in your kitchen or production line, and that the Trademark holder takes all reasonable and practical steps to eliminate this.

Registering with the Vegan Trademark

Our experienced officers will guide you through the four-step process of registering your products with the Vegan Trademark. If you'd like more details about registering with us, please watch our Introduction Webinar.

Select 'Apply now' below to get started or choose 'Ask a question' to talk to a member of our team.

If you have an update to a product already registered with us or would like to add more products to your portfolio, select the 'Ask a question' tab and fill in the form.

Step 1 - Start your application

  • Click apply now and provide your company information

  • Get a quote

  • If you are unsure, you can always ask a question.

Step 2 - Review and pay

  • You are allocated a Trademark Officer

  • Pay for services

  • Complete product documentation

Step 3 - Audit review

  • Trademark Officer checks the products ingredients

  • Work with your officer on any queries

  • Products approved

Step 4 - Finish registration

  • Sign and return the Licence Agreement

  • Receive your Certificate of Registration

  • Use the Vegan Trademark on your packaging and in your marketing

  • Use our Marketing Toolkit

1 Product owner 2 Contact details 3 Your company 4 Your products 5 Complete

Please get in touch with TMSupermarkets[at]vegansociety[dot]com.

You do not need to complete this application form. Please go to the Business Enquiry form or select the 'Ask a Question' tab and select the dropdown option 'supplier query' when filling in your details there.

We register any company that produces vegan-friendly products. We aim to make the Vegan Trademark accessible to everyone whose products fit our specific criteria. This includes products containing no animal ingredients, vegan processing aids used in manufacturing, and ingredients that have never been tested on animals on behalf of the manufacturer.

We offer a unique product checking service, with years of experience, to ensure that your product’s vegan claim is valid and authentic. As the charity that coined the term vegan, we are the experts in this field.

Our Vegan Trademark holders benefit in a multitude of ways. From credible brand awareness, market insights, and access to the vegan community to discounted advertising opportunities, social media promotion, competitions, and product exposure at events.

Need to know more about the benefits of working with the Vegan Trademark? Watch our webinar.

Our experienced officers will guide you through the four-step process of registering your products with the Vegan Trademark. If you'd like more details about registering with us, please watch our Introduction Webinar

Select the 'Apply now' tab to get started or if you need some help, choose the 'Ask a question' tab.

The Vegan Society sees excellent value in registering products instead of companies. We've found that it encourages companies to further develop and improve the labelling on vegan options in their wider portfolio of products.

By encouraging the development of vegan options, and improving the labelling on suitable products, we have helped to make a vegan lifestyle even more accessible, appealing and often more affordable, too. In turn, registration further promotes 'vegan' as a household name.

It is important to note that The Vegan Society does not endorse whole companies. We only register individual products. Often, companies will also sell products that contain animal-derived ingredients in their ranges. We encourage all individuals to make informed choices about companies that they wish to support.

We offer the option of a 12 or 24 month licence.

Supermarket licences are usually set at 12 months to support the high turnover of products.

As many as you want! There's no limit.

Please allow between 30 and 60 working days. This is dependent on the complexity of your application and the efficiency of communication channels.

If you have any deadlines, please let us know and we will always do our best to work with you to meet these. We are happy to work directly with your suppliers on the registration.

If you have a question for the Trademark team, please fill in your details.

If you've already submitted an application using the Apply now function, you do not need to fill this in too.

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Your business details are provided to The Vegan Society so that we can get in touch with you about your request. We may also contact you from time to time about updates regarding the Vegan Trademark, support we can provide in relation to your application, and other potential marketing opportunities to support you. Your data will be securely stored and will be deleted should you retract your consent in the future. You can do this at any time by sending an email to Trademark[at]vegansociety[dot]com or unsubscribing when you receive marketing communications.

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