We are targeting train companies with our latest campaign to improve catering for vegans in the travel sector this summer.
Our Vegan on the Go campaign encourages our supporters to contact rail companies asking them to offer vegan food and drink options onboard trains.
Companies such as East Midlands Trains, Transpennine Express and Great Western Railway have been targeted with email templates and tweets.
Louise Davies, Head of Campaigns, Policy and Research at The Vegan Society, said: “Our survey last year found out that 80% of vegans often go hungry onboard trains.
“We would like more options than a packet of ready salted crisps on a long journey and would love for train companies to hop on board and help us to make vegan travel plain sailing.
“We’d love to see at least one savoury and one sweet vegan food option as well as plant milk being offered onboard trains, and we’re more than happy to offer advice and resources to companies wishing to improve their vegan offering.”
Veganism is growing at an exponential rate and is an untapped market that could offer huge opportunities for restaurant owners, investors and food developers.
According to Mintel’s Global New Products Database, there has been a 185% increase in the number of vegan products launched in the UK between 2012 and 2016.
The Vegan Society found that the number of vegans in Great Britain has doubled twice in the past four years: from up to 150,000 in 2014 to 276,000 in 2016, and then to 600,000 in 2018.
An earlier phase of Vegan on the Go targeted high street retailers to improve their ready-made vegan options, which resulted in a huge rise in vegan wraps, sandwiches and ready meals on offer.
Train companies wishing to request more information or assistance in providing vegan options can email campaigns[at]vegansociety[dot]com.
