Nationwide trends highlight growing shift toward plant-based diets

This new data is indicative of a broader movement, with 10% of the population reducing or eliminating animal products in some way, suggesting a collective shift toward more mindful and sustainable eating habits.

 

The research also highlights regional variations in the adoption of plant-based diets. London, the North East, and the South West lead the way, with 4% of their populations identifying as vegan or plant-based, above the national average of 3%. Scotland, Wales, and the East Midlands, by contrast, report the lowest levels, with just 2% of residents following these diets.

 

Demographic trends help to illustrate the momentum behind this movement. Younger people, particularly those aged 16–64, are driving the shift, with individuals in this age group being twice as likely as older generations to embrace vegan living. Women are significantly more likely than men to adopt vegan or plant-based diets, with 3.60% of women identifying as such compared to 1.89% of men. 

 

Commenting on the findings, Claire Ogley, Head of Campaigns, Policy and Research at The Vegan Society, said: 

 

"These results reveal a remarkable transformation in attitudes toward veganism and plant-based living across Britain. It’s inspiring to see younger generations leading the way, with a growing number of people adopting more sustainable and compassionate lifestyles for a variety of reasons, from health to the environment to animal welfare." 

 

The Vegan Society’s research highlights a commitment shared by millions to reducing the impact of human consumption on animals and the planet. With a diverse range of motivations and a strong generational push, Britain appears to be moving toward an increasingly plant-based future.