Our new visual identity

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» Our new visual identity

A new century, a new image

Our members and some of our Trademark clients have already enjoyed a sneak preview, but now it’s time to share our new charity branding with the world!

We’ve taken on a contemporary new look to showcase the vegan way of life from a fresh perspective. While we hold true to the spirit our founders and share their vision, our activities have adjusted direction. We wish to rapidly reach new audiences and help many more people make a lasting transition to veganism.

The Vegan Society facilitates veganism by providing support and advice to everyone - not only vegans or those thinking about going vegan - but also those looking to introduce a little more veganism into their diet and lives. It‘s all about small steps, but important ones. Our vibrant new brand reflects this and will help us reach more people than ever before.

Our new visual identitiy arrives just in time for our 70th anniversary this November - yet we’re focussing on the next 70 years and what we can do to help future generations. 

“It was a big decision to rebrand but the choice became clear after our research with stakeholders demonstrated we needed a strong image that reflects the work, values and mission of the Society. Demonstrating that veganism is a desirable, admirable and accessible lifestyle is key for helping us move closer to a world where humans do not exploit other animals; where people enjoy sustainable, healthy diets and where the environment is in balance.” - Jasmijn de Boo, CEO

There's never been a more exciting time to become a member with so many exciting benefits we have on offer, combined with the exciting projects and campaigns we are planning. Being a Member means you have access to all our exciting news first, but you'll also be supporting us to continue our vital work. Also, if you really believe in being vegan and want to make a change there is no better way that making a donation which will enable us to get closer to creating a world where animals are not exploited.

Last, but not least, a very special thanks to Shrieking Phoenix for their hard work and enthusiasm throughout the rebranding process and to Studio Mashbo for building a website that reflects and supports the vital work we do. Find out more about permissions and correct use of our new charity branding here.

Reg. Charity No: 279228 Company Reg. No: 01468880 Copyright © 1944 - 2024 The Vegan Society