Lancaster University
I am a Master’s student in Linguistics at Lancaster University researching how animal farming is represented in marketing materials for animal products. My work examines the discursive strategies used to frame and legitimise animal exploitation. I focus in particular on how language and visuals can erase, distort, or selectively highlight aspects of farming practices, and how these choices shape consumer perceptions of animal agriculture and its ethical implications. Methodologically, I draw on corpus linguistics alongside Critical Discourse Analysis, ecolinguistics, and multimodal analysis to examine discursive framings across texts.
