Fish guts in your drink, anyone?
Not for BrewDog, which has become the latest brewery to embrace veganism by registering 23 of its beers, including flagship brews Punk IPA and Five AM Red, with The Vegan Society’s Vegan Trademark.
BrewDog is one of a growing number of breweries to reject the use of isinglass, the product derived from dried fish bladders historically used in the fining of beer. The irreverent Scottish craft beer brewery, which prides itself on pushing the boundaries in brewing, has in fact never used isinglass in any of its beers throughout its nine-year history.
Sarah Warman, Master Gunner and Head of Marketing comments: “Registering our beers with The Vegan Society now, despite them never having animal products in, is part of our bid to make craft beer brewed with passion available as easily possible. Here’s to the craft beer revolution, and vegan punks everywhere!
Jasmijn de Boo, CEO of The Vegan Society, said: “There’s absolutely no need to use isinglass in beer production. It’s an archaic, outdated practice that is being phased out of this industry thanks in part to breweries like BrewDog, who recognise the size of the vegan market.
“The world is getting ever-thirstier for vegan beer. As awareness of isinglass grows with more people realising what it is – fish guts – more people are seeking to avoid it, opting for something vegan-friendly instead. By taking the Vegan Trademark, BrewDog are ahead of the curve, opening up their market to a fast-growing vegan community, and we’re looking forward to many more following their lead,” de Boo added.
The Vegan Trademark is the internationally renowned standard for products that are free of all animal use, seen on products since 1990. It will start appearing on BrewDog bottled beers and tap handles from March this year.
The only BrewDog beers not to be registered with the Vegan Trademark are: Jet Black Heart, Dogma and Electric India.
For more information about the Vegan Trademark, see www.vegansociety.com/trademark. For further info on BrewDog’s drinks range and outlets, see www.brewdog.com.