Nationwide trends highlight growing shift toward plant-based diets

This new data is indicative of a broader movement, with 10% of the population reducing or eliminating animal products in some way, suggesting a collective shift toward more mindful and sustainable eating habits.

 

The research also highlights regional variations in the adoption of plant-based diets. London, the North East, and the South West lead the way, with 4% of their populations identifying as vegan or plant-based, above the national average of 3%. Scotland, Wales, and the East Midlands, by contrast, report the lowest levels, with just 2% of residents following these diets.

 

Demographic trends help to illustrate the momentum behind this movement. Younger generations, particularly those aged 16-44, are driving the shift, with individuals in this age group being twice as likely as older generations to embrace plant-based living. Women are significantly more likely than men to adopt vegan or plant-based diets, with 3.60% of women identifying as such compared to 1.98% of men. 

 

Commenting on the findings, Claire Ogley, Head of Campaigns, Policy and Research at The Vegan Society, said: 

 

"These results reveal a remarkable transformation in attitudes toward veganism and plant-based living across Britain. It’s inspiring to see younger generations leading the way, with a growing number of people adopting more sustainable and compassionate lifestyles for a variety of reasons, from health to the environment to animal welfare." 

 

The Vegan Society’s research highlights a commitment shared by millions to reducing the impact of human consumption on animals and the planet. With a diverse range of motivations and a strong generational push, Britain appears to be moving toward an increasingly plant-based future.