Vegan Cadbury Plant Bar to hit shelves next month | The Vegan Society

Vegan Cadbury Plant Bar to hit shelves next month

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» Vegan Cadbury Plant Bar to hit shelves next month

A plant-based version of the Cadbury Dairy Milk bar will hit shelves next month – and it’s registered with The Vegan Society’s Vegan Trademark.

Developed over two years at Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar retains the creamy taste you expect from Cadbury by replacing the milk with almond paste. Almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness. Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the 90g bar costs £2.50.

As part of Mondelez’s commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100% plant-based packaging made from renewable sources.

It follows the company’s recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland, and is one of several sustainability initiatives to come from Snacking Made Right – the strategy from which the company delivers its sustainability and well-being agendas.

Ericka Durgahee, Vegan Trademark Marketing Manager, Vegan Society, said: “As we approach World Vegan Day on 1st November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products. We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch!”

Louise Stigant, UK Managing Director, Mondelēz International, commented: “With 500,000 participants in this year’s Veganuary – double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”

Cadbury Plant Bar will be available from November in Sainsbury’s nationwide and in other retailers from January 2022.

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