Being vegan just got a whole lot easier thanks to a new partnership between The Vegan Society’s Vegan Trademark and LiberEat, a popular food app that specialises in helping users find meals based on their individual preferences.
From today (31 March), users will be able to see specific products that are registered with the highly trusted and reputable Vegan Trademark in their searches.
The app makes it much easier and more accessible for vegans, their families and those following or trying a plant-based diet. It also helps those who suffer from intolerances or allergies. Using the available filters and based on their profile, users can make their search as specific as possible; for example, gluten-free vegan recipes..
While the in-app scanner lets users double-check whether a product is suitable for their vegan profile, the shopping cart means they can do the weekly shop from the sofa for the whole family and their preferences, knowing that everything in the basket is free from animal products.
With restaurants and cafes remaining closed due to the national lockdown, LiberEat has witnessed a huge increase in searches for specific products and recipes, with around 5,000 new users signing up every month since October.
While it formally launched as an app in 2019, LiberEat was founded in Aberdeen in 2016 by Barry Leaper and Louise Cahill.
Louise, a registered nurse, was inspired to create the app after years of struggling to find things to make and eat because of her dietary restrictions. As well as working on the app, she’s also spent the last year on the front-line of the NHS, working as the Clinical Coordinator of a Covid-19 vaccination centre in Newport, Wales.
Barry Leaper, LiberEat Co-Founder and Managing Director, said: “The collaborative partnership we have developed with The Vegan Society’s Vegan Trademark is one we are very proud of and excited abouit. The two brands have many cohesive overlaps; both are here to signpost innovative and exciting new products suitable for vegans and to support and protect consumers from eating things they consciously avoid in their diet.
“We work with the trademark on the mission to make finding vegan food products and suitable recipes easy, safe and fun.”
On top of this 42 nutritionally balanced recipes, commissioned by The Vegan Society as part of their Vegan and Thriving campaign, have been added to the app’s already stellar vegan line-up.
Ericka Durgahee, Vegan Trademark Marketing Manager, added: “LiberEat really takes the stress out of searching for suitable vegan meals and products. Whether you’re eating out at a restaurant or making something yourself, we know how difficult it is to feel confident that what you’re eating is vegan.
“Everyone using the app can now look out for the Vegan Trademark and be completely satisfied that what they choose is suitable for vegans when they see it alongside registered products.”
Interest in veganism is at an all-time high, with an estimated 600,000 vegans in the UK and a record-breaking number of people signing up to this year’s Veganuary campaign. Meanwhile, 15,206 products were registered with the Vegan Trademark team in 2020 alone, bringing the total products registered today to over 48,000 globally.