What is the Vegan Trademark?

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Trusted vegan labelling by the Vegan Trademark

You’ve likely seen the Vegan Trademark – the iconic sunflower symbol – on over 70,000 vegan products worldwide, including cosmetics, clothing, food, drink, household items and many more! But what exactly does it mean?   

The Vegan Society’s Vegan Trademark is the original vegan labelling scheme in the world and the gold standard. Since 1990, we’ve been certifying products that are not tested on animals by the company or on its behalf and do not contain animal-based ingredients. It’s the simplest way for consumers to spot products that are certified vegan by a trusted third party. Our team of experts carry out detailed checks against our strict set of standards, so you don’t have to. 

Certification with the trademark gives brands the confidence to shout about their vegan credentials with clarity and credibility. 

86% of vegan & plant-based consumers in US/UK consider third-party certification important.*

79.2% would pay more for visibly certified products.*

The Vegan Trademark is the most trusted and recognised vegan certification in the UK.

We are the leaders in bespoke vegan product registrations with presence on over 70,000 products worldwide.

* Attest surveys of 1000 UK and 1000 US primarily non-meat eating adults (Nov 2023)

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Ensure your product meets the highest international vegan standards. Certification helps build trust with conscious consumers and strengthens your brand in the growing vegan market.

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