We are happy to announce that The Vegan Society are working with William Reed in support of the Plant-Based zone at Food & Drink Expo 2024! Because of this, we have secured an exclusive rate if you wish to exhibit at the show.
Stands are booking up fast for Food & Drink Expo 2024, taking place from 29 April – 01 May 2024 at the NEC Birmingham. The show is the number one route to the UK food and drink market, helping hundreds of companies showcase their exceptional products with the opportunity to meet face-to-face with the top buyers and decision makers from across the UK food & drink industry.
With the prevalence of plant-based food growing significantly within the food & drink market, Food & Drink Expo will shed light on this booming sector through their dedicated Plant-Based zone. It will be home to vegan and plant-based products, including meat alternatives, snacks, drinks, ingredients, and just everything plant!
Returning after a successful launch in 2023, this dedicated on-trend area provides the perfect platform to showcase your products to both the retail and foodservice market with greater visibility on the show floor so buyers can find you with ease. This zone will be highlighted to the show audience of key retail and hospitality buyers through extra pre- and post-show marketing, along with supporting content on the live event stages.
But who will you meet at Food & Drink Expo 2024?
- 87% of visitors to Food & Drink Expo influence or make the final decision to spend.
- 32% of visitors were key foodservice buyers from independent cafés, coffee shops, cost sector catering, large restaurant and hotel chains.
- 24% of visitors were buyers representing both small and large-scale wholesale grocery operations from across the UK.
In 2024, Food & Drink Expo (featuring Plant-Based and Healthy & Natural), Farm Shop & Deli Show, National Convenience Show, The Forecourt Show and The Restaurant Show will form part of the UK Food & Drink Shows, encompassing the whole spectrum from food development, manufacturing, grocery to specialist retail, wholesale, hospitality and foodservice.
To find out more about the Plant-Based zone at Food & Drink Expo, visit their website here.
If you are interested in booking a stand and taking advantage of the preferential rate we are offering to Vegan Society members, please contact Tom Hadfield (tom.hadfield[at]wrbm[dot]com or (+44) 01293 610493).