Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan Zoologist specialising in animal behaviour, who has been involved in different aspects of animal protection for many years. In addition to scientific research he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. His most notable work achievements have been his involvement with the first successful prosecutions under the Hunting Act 2004, the exposé of trail hunting as a false alibi for illegal hunters and his participation in the campaign that led to the ban of bullfighting in Catalonia. Under the pen name J.C. Costa, he has published a novel titled “The Demon’s Trial”, in which he explores many of the dilemmas animal protectionists face. He has been an ethical vegan for over 18 years and in 2020 he achieved notoriety for securing the legal protection of all ethical vegans in Great Britain from discrimination, in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book "Ethical Vegan: a personal and political journey to change the world" to be published at the end of 2020.