Vegan Trademark holders Jack Berry™ are hoping to introduce the masses to delicious honey – made entirely without the use of bees – at the BBC Good Food Show this week.
Based in Blackpool, Lancashire, Jack Berry™ launched during the first national lockdown in 2020. The food suppliers now have around 30 different products, including gluten free and speciality baking flours, natural seeds and the No Bee Vegan Honee® which is registered with The Vegan Society’s Vegan Trademark. The honey alternative is ‘made by humans for humans’ and resembles natural honey in taste, scent and liquidity.
It is a common misconception that honey is vegan, however The Vegan Society takes the stance that honey is made by bees for bees, and their health can be sacrificed when it is harvested by humans.
It’s the first time Jack Berry™ will be showcasing its products at The BBC Good Food Show Winter, which is taking place from 25 – 28 November 2021 at the NEC Birmingham.
The festive foodie day out will feature more than a hundred artisan producers as well as some well known big brands, recipe inspiration, top chefs and experts cooking live and much more. It’s also a chance to experience just how delicious bee-free honey can be.
Reacting to the news, Jack Berry™ founder Jack Bieniek, said: “We really can’t wait to get set up at The BBC Good Food Show and get our vegan honey in front of everyone. Given my professional background in health and fitness, I understand how essential a good balanced diet is and how important certain foods are in improving and maintaining good health. I am passionate about getting the message out there and it gives me great pleasure when I can help others and they see the health benefits of my advice and recommendations.”
“For many people this will be their first experience trying honey alternatives and we have no doubt that they will be back for more. Our products are of the highest quality and having our honey registered with the Vegan Trademark confirms to our customers that we care and have the highest vegan standards.”
Ericka Durgahee, Marketing Manager at The Vegan Society, added: “We are so proud of what the team at Jack Berry™ have achieved in such a short space of time. Every week we’re hearing from new and exciting brands who are bringing something new to the vegan market and the No Bee Vegan Honee® is no exception. We’re delighted that vegans, and non-vegans alike, can enjoy the delicious taste of honey without compromising the welfare of honey bees. We can’t wait to see Jack Berry and our Vegan Trademark at The BBC Good Food Show Winter.”
Tickets for The BBC Good Food Show Winter are available to buy now. You can also read more about Jack Berry by visiting About | Jack Berry (jack-berry.com) while information about the Vegan Trademark is available at The Vegan Trademark | The Vegan Society.