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The UK market is set for incredible growth

Figures correct as of September 2019. For 2020 figures please see the 'Plant-based foods in Europe' report.

Welcome to The Vegan Society's market insight page.

We provide comprehensive and data-driven insights for the vegan consumer and business market.

Please feel free to use this information as you need, referencing The Vegan Society when doing so.

If you have any queries about this data or require information in a different format, please contact insights[at]vegansociety[dot]com.

Europe is a thriving market for meat alternatives

Figures correct as of September 2019. For 2020 figures please see the 'Plant-based foods in Europe' report. 

European plant milk market set for incredible growth

Figures correct as of September 2019. For 2020 figures please see the 'Plant-based foods in Europe' report.

The markets for all types of plant milk in Europe are on the rise. Well-established companies such as Alpro have positioned themselves as market leaders within Europe and led the way for newer brands, such as Rebel Kitchen, to flourish.

A growing plant milk market

Figures correct as of September 2019. For 2020 figures please see the 'Plant-based foods in Europe' report.

Whether it’s vegan drinks, cheeses, or ice creams, the dairy alternatives market is booming. Across the board, more individuals are enjoying a larger range of delicious vegan products than ever before and our access to data from Grand View Research shows that this is not slowing down.

A thriving meat alternative industry

Figures correct as of September 2019. For 2020 figures please see the 'Plant-based foods in Europe' report.

We are bringing a huge outdoor vegan market to Rotunda Square in Birmingham this February 2020!

The market will be packed with over 40 stalls selling a huge variety of vegan products from great local businesses. Find a whole host of mouth-watering food stalls, eye-opening lifestyle brands, luxury cosmetics, ethical clothing, interesting charities and much more.

Vegan Trademark Christmas Banner

With veganism growing year on year, so is the abundance of vegan Christmas treats and alternatives.

A recent study considers how consuming an additional serving of certain foods is associated with particular health outcomes and aspects of agriculturally driven environmental degradation. 

A new study looks at how beliefs and behaviors directed at animal 'outgroups' are dependent upon (1) how an animal group is perceived, and (2) people’s endorsement of different ideologies. 

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