Veganuary | The Vegan Society


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We're partnering with Veganuary again for 2021!

We are delighted to partner with Veganuary again for 2021. In 2020, more than 450,000 people worldwide tried a vegan diet for a month, and January 2021 looks set to reach even more people. Our own Future Normal campaign encourages people to reflect on their relationship with animals and live their values, and trying Veganuary is a great way to take that first step. Sign-up to take part via the button above or share our powerful video content below to inspire animal lovers to live a more compassionate life.

Already vegan? Why not share our Future Normal campaign videos to encourage more people to start their vegan journey with Veganuary?

Veganuary Q&A

What is Veganuary?

Veganuary is a UK non-profit organization that promotes veganism by encouraging people to follow a vegan lifestyle for the month of January. It started in 2014 and has grown rapidly since then, with over 450k people taking part worldwide in 2020. Veganuary offer daily email support to participants, helping them to successfully complete a vegan month. Participants aim to only eat vegan food and also not to buy any non-vegan clothes, cosmetics or other items during the month. The Vegan Society became an official Veganuary partner in 2020 and is partnering with them again for the 2021 campaign.

What happens when I sign up?

When you click the sign-up button on this page you will be re-directed to our partner page on Veganuary’s website. There you will be asked for some basic info (e.g. name and email address) in order to sign-up. Veganuary will then send you an email every day for the month of January, to help you successfully complete the challenge. These emails include recipe ideas, shopping tips, health and environmental info and lots of encouragement! You can also opt-in to receive a monthly newsletter from The Vegan Society that includes recipes, updates on our work, and useful tips on how to thrive as a vegan.

What is Future Normal?

Future Normal is our exciting new campaign aimed at animal-lovers, encouraging them to reflect on their relationship with non-human animals and question why we love some species (like cats and dogs) but still eat or use others (like cows and pigs). We see the Future Normal as a time when all animals are valued equally and veganism is widely practiced. Visit to explore the engaging and thought-provoking campaign content and sign-up for Veganuary if you want to take that first step on your vegan journey.

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