September, 2015
The animal farming sector’s impact on the planet has been persistently neglected – in both policy and practice – for decades. Our Grow Green campaign aims to tackle this with a shift towards plant protein agriculture. The campaign began with the publication in 2015 of our first Grow Green report. The report was the result of desk-based research by our in-house team and outlined the ways that a transition away from animal farming and towards growing protein crops for human consumption, not only benefits the millions of farmed animals raised for slaughter each year, but also the health of the population and the health of our planet.
