The Body Shop partners with UK lab MSL for VeganSure® Tests

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» The Body Shop partners with UK lab MSL for VeganSure® Tests

It has been predicted that the global vegan cosmetics industry will be worth a staggering $21.4 billion by the year 2027[1].

To help support these companies’ commitment to being vegan, from today (6 August) a leading UK laboratory is able to perform microbiological testing using non-animal derived culture media. MSL Solution Providers’ pioneering VeganSure® solution replaces all animal-derived ingredients with plant derived or synthetic alternatives, to assure the safety of a cosmetic product without compromising vegan ethics.

This innovative testing solution means brands can take a 360° approach and ensure their formulations are animal-free from development through to microbiological testing. As part of its commitment to deliver 100% vegan formulas by 2023, The Body Shop, which is registered with The Vegan Society’s Vegan Trademark, has been one of the first companies to start moving micro challenge tests to VeganSure solutions.

Mandatory tests usually rely on standard culture media and neutralisers, which originate from animal by-products. However, VeganSure replaces all animal-derived ingredients with plant-based or synthetic alternatives, such as papaya-derived enzymes, soya bean, sugars from potatoes, cornmeal and plant peptones.

Ericka Durgahee, Marketing Manager at The Vegan Society, said: “The vegan beauty market is booming! The team here at The Vegan Society has verified over 22,000 beauty products globally with the Vegan Trademark, making up almost half of our total product registrations.”

“As end-consumers become savvier and demand truly vegan products, it is important that this is reflected, not only in the ingredients and development, but in the microbiological testing process too. That’s why we are pleased to support Vegan Trademark holders VeganSure with the work they’re doing to help The Body Shop in their journey to becoming 100% vegan.”

Anne-Laure Fonteneau, Head of R&D Bath, Body & Haircare at The Body Shop, comments: “Adopting VeganSure for our microbiological challenge testing was an easy decision. For us, becoming vegan was a natural step. MSL’s VeganSure solution enables us to offer fully tested and regulatory-approved products, which supports our mission to becoming 100% vegan.”

Angela Davies, CEO and founder of MSL Solution Providers, added: “For the growing number of vegan cosmetic and personal care companies, assuring the microbiological safety of their products whilst staying true to their principles can be challenging. That’s where VeganSure can help. It offers brands a robust but completely animal-free solution to testing.”

“We’re thrilled that such a major player in the beauty industry like The Body Shop has been so involved in the validation of VeganSure and are proud to support them in their journey to becoming fully vegan.”

VeganSure is registered with The Vegan Society’s Trademark and is performed in an ISO/IEC 17025:2005 accredited testing laboratory at MSL Solution Providers. Separate workflows are ensured to avoid cross-contamination. VeganSure also meets all requirements of UK and EU cosmetic regulations.

For more information on VeganSure testing, visit For more on the Vegan Trademark go to The Vegan Trademark | The Vegan Society.

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