Throughout COP26 we’ll be sharing the message that you can help the planet by updating your plate.
If you're in Glasgow for COP26 you'll struggle to miss our Plate Up for the Planet campaign! Not only have we secured 3 different adverts to appear on all bicycles hired during COP26, people will also be able to spot our messaging on 75 different city centre bus rears as well as 130,860 digital ads across 60 live sites. On top of this we have secured 35 hours of digital billboards, 6 hours of STORM projection (150,000 banner ads streaming across 6 postcode areas), 30 ads in 15 subway stations and 4 different Scottish Metro half-page ads.
We’re also hosting a 3-day Plate Up! festival with 15 different spoken and musical performances, a 7-day policy booth in Blue Zone (the main business within the Blue Zone is the international negotiations over climate change agreements and actions), an outreach stand in a city centre shopping mall for 12 days, 4 different policy panel events and a public engagement booth in the Green Zone on 12 November. The Green Zone is a place we can showcase what we are doing about the climate crisis and helps us to get our message to a wider audience.
Find out more on our COP26 hub.