The Vegan Society's Vegan Trademark has today (19 April) smashed all previous records after officially registering the 50,000th product – the highest number of registered products since the trademark was created in 1990.
The exciting news comes at a time when interest in veganism is at an all time high with the trademark team registering an impressive 15,206 products in 2020 alone.
According to research by The Vegan Society, 97% of vegans and vegetarians look for independent vegan verification on food and drink items while a survey last month confirmed the sunflower mark is still the most recognised and trusted vegan labelling scheme.
Used worldwide as the authentic standard for products free from animal ingredients and animal testing*, the standards for the Trademark are applied on a product-by-product basis with every ingredient and process subject to a thorough audit and annual review.
The record was broken when Everyday Superfood – a company that specialisies in food cupboard essentials and superfoods - registered its Organic Turmeric Powder.
Damon Serji Director at Everyday Superfood reacted to the news: "It's incredible think our 48th product registered with the Vegan Trademark, is also the 50,000th one to be certified by the society. We could not be more proud of ourselves and our products and we are excited to be part of this amazing journey that The Vegan Society started over 30 years ago."
“We understand how important it is to have the highly-recognised and trusted vegan label on all our products, and we know how much our consumers value it too.”
The trademark in figures:
1990 – The Vegan Society introduces the Vegan Trademark
2005 – Ultra Glow Cosmetics becomes the first makeup brand to be registered with the Vegan Trademark
2005 – Simple System registers world’s first horse feed
2006 – Vegan Trademark registers its 1000th product
2017 – Forest Green Rovers FC, the first vegan football club globally, registers with the Vegan Trademark
2021 (January) – Burger King and Subway become the first fastfood chains to register items
2021 (April) – Everyday Superfood’s Organic Turmeric Powder are the Society’s 50,000th registered product
Ericka Durgahee, Vegan Trademark Marketing Manager, added: “The Vegan Trademark just continues to go from strength to strength. To think that only five products were registered with the trademark when it was first created and now we can proudly say 50,000 products carry the label.”
“By encouraging the development of vegan options and improving labelling on suitable products, we have helped make a vegan lifestyle even more accessible and appealing.”
The Vegan Trademark is the oldest and original vegan verification scheme, managed by a team of vegan experts to provide brands and consumers alike confidence in their purchasing decisions.
You can find out more about registering your product with the Vegan Trademark by visiting The Vegan Trademark.
*conducted at the initiative of the company or on its behalf, or by parties over whom the company has effective control