Please find below a selection of statistics about vegan beauty and household brands products and sales.
Disclaimer: This is a collation of third party sources about topics connected to veganism. Some of the links are not to the original sources; we are sharing them to help journalists or researchers with their research and because they may form a helpful starting point.
Lots of facts and figures on animal testing can be found here. Please contact Cruelty Free International’s (formerly BUAV) press office with specific questions as this is their area of expertise.
Beauty
Behavioural changes
- As of May 2025, 45 countries have full or partial bans on cosmetic animal testing. Source
- A 2021 YouGov survey found 53% of UK adults were not confident in identifying a skincare product that contained ingredients derived from animals. Source
- In 2019, research by Cosmetify found that 9% of British women always buy vegan beauty products and 47% do so more than they used to. Plus, 39% of those who only buy vegan beauty products are not actually vegan. Source
- 36% of non-meat eaters were unaware that makeup can contain animal by-products. Source
Vegan products and business
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In May 2025, Fortune Business Insights valued the global vegan beauty market to be USD 19.21 billion in 2024 and projected it to rise to USD 32.56 billion by 2032, exhibiting a CAGR of 6.85%. Source
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As of May 2025, 2328 beauty brands have the Leaping Bunny Certification stamp which confirms they are free of all animal testing at every stage of production. Source
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In 2023, research from Prophecy Market Insights predicts thee global vegan beauty market to be worth $25.3 billion by 2029. Source
- In 2021, MarketGlass predicted that the global vegan cosmetic industry will be worth a staggering $21.4 billion by the year 2027. In the USA alone, this is estimated to be worth $4.1 billion. Source
- In April 2021, Maryland became the fifth US state to ban animal-tested cosmetics. Source
Household
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In May 2025, Future Market Insights predicted the global vegan dog food market to grow from USD 15,547.7 million in 2025 to USD 32,044.3 million by 2035, at a CAGR of 7.5%. Source
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In 2022, vegan dog food brand, OMNI, saw a 600% increase in sales. Source
- In a global survey, 81% of respondents said they would not buy a household product if they knew it (or one of its ingredients) had been tested on animals. 77% of respondents also cited ‘not tested on animals’ as a factor in their decision to buy a cosmetic or household product. Source
- Sales of vegan cleaning products at Tesco increased by 80% in 2019. Source
