Dear environmentalists: vegan public figures challenge the green movement to go vegan

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» Dear environmentalists: vegan public figures challenge the green movement to go vegan

George Monbiot, Kerry McCarthy MP, Dale Vince and Jonathan Bartley challenge other environmentalists to go vegan this World Environment Day (5 June).

Dear green movement,

We have spent our careers campaigning for our fragile environment. We are also vegans – we have chosen not to use any product which derives from the use of animals. You may think this puts us fairly high up the chart of smug, self-satisfied do-gooders. But, as The Vegan Society launches the latest phase of its Plate Up For the Planet campaign, we are not writing to lecture or hector you. We are not wagging our fingers, or tutting loudly while you order your lunch. Instead, we are asking for your understanding, your patience, and ultimately your respect.

Food unites and divides us. It brings us together to share meals and special occasions, but causes upset when we can’t agree on what food is best, or ethically correct for us to eat. We know that vegans get a bad press – we’re awkward, we’re stubborn, why can’t we just have the cheese sandwich like everyone else?

We can’t just have the cheese sandwich because we know the devastating effect that animal agriculture has. Animal farming is a greater contributor to climate change than transport, it's destroying precious habitats, both here and in the Amazon. It's a hugely inefficient food choice, giving us only 12 calories back for every 100 we feed to animals. With a vegan diet, we're cutting our food emissions by up to 50%, halving our land use, and if we all opted for vegan we could feed 3 billion more people. It's pretty clear that veganism is the best 'off the shelf' diet for the environment. We can’t in good conscience, just go with the flow. This is too important.

So, forgive us for our inconvenient statistics. Humour our persistent attempts to get you to try our home-made houmous. And please respect that the choice we have made comes not from a desire to be difficult, or a need to be noticed, but from a deep-seated belief that veganism is the only way forward for future generations. It's time that those who care about our planet positioned veganism as an aspiration, not as an extreme. We need to be far more bolder than ‘eating less meat’ if we are to protect our precious planet.

Please join us by taking part in the seven-day Plate Up for the Planet challenge at You may find you never look back.

Signed by:

George Monbiot, journalist and author
Kerry McCarthy MP
Dale Vince, Ecotricity founder
Jonathan Bartley, Green Party co-leader

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