Nobel Prize winner predicts rise in veganism

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Alvin Roth, Nobel Prize winning economist and professor at Stanford and Harvard universities, predicts that veganism will become a dominant lifestyle in the near future. His actual words are that 'meat eating might become repugnant' to the general population. Roth was interviewed in the January 2014 issue of TIME magazine.

Roth’s research deals with the concept of “repugnance” as a driving market force. Repugnance means the public rejects an idea as no longer acceptable in society. He reasons that as knowledge of factory farming and awareness of health concerns become more widespread, it may just happen that meat eating will rapidly become the exception, not the norm.



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