The Body Shop plans to become the first global beauty brand to have its entire product formulations portfolio* registered with The Vegan Society’s Vegan Trademark.
While currently around 60% of The Body Shop items are vegan, including the Himalayan Charcoal Purifying Face Wash, Body Yogurts and best-selling ranges such as the Tea Tree skincare range, the cosmetics brand has revealed today (2 June) its commitment to be fully certified by the end of 2023.
Work towards this goal has already started and earlier this year the new vegan Body Butters – complete with the Vegan Trademark – were re-introduced and rolled out globally across The Body Shop stores and online.
The Vegan Society’s Vegan Trademark represents the global gold standard in vegan certification. With a globally recognised trademark across multiple industries including food and drink items, textiles and fashion and toiletries and cosmetics, the highly sought after sunflower label provides reassurance that what you’re purchasing is free from both animal testing and ingredients.
Following the announcement, Lionel Thoreau, Global Brand Director, The Body Shop said: “Our decision to go 100% vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances.”
“Vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically-minded customers.”
Chantelle Adkins, Director of Business Development at The Vegan Society added: “We’re delighted to be working with The Body Shop, a pioneering ethical beauty company. Their ambition to achieve 100% Vegan Trademark certification across their substantial portfolio of formulations by the end of 2023 demonstrates their commitment to deliver the very best in both effective and planet-loving products.”
“The Body Shop is taking a different approach by certifying each ingredient rather than just the product. This is a real first for the beauty industry, and again, The Body Shop demonstrates how business can be good for people and the planet.”
During the Trademark testing phase, contact is made with every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, that’s over 3,700 raw materials. Once each raw material has been meticulously investigated, each product is reviewed as a whole to make sure it is fully compliant. To find out more about The Vegan Society’s Vegan Trademark visit www.vegansociety.com/the-vegan-trademark.
*By December 2023, The Body Shop aim to have all our product formulas certified by The Vegan Society. It is possible that old formulations which have not been certified by The Vegan Society are still present in the market at that point.