A mum who was determined to heal her new-born baby’s eczema is getting ready to debut her vegan skincare brand in Harrods.
From today (29 April), Naturally Tribal Skincare’s Imperfectly Perfect range will be available in the ‘Born & Bred’ section in the brand-new Harrods-owned H Beauty store in Milton Keynes.
Pharmacist Shalom Lloyd from Milton Keynes started Naturally Tribal Skincare in 2014, after giving birth to twins. Shortly after his birth, Joshua, suffered with extreme eczema and itchy irritation. Shalom couldn’t bear the idea of smothering his sensitive new-born skin with chemicals and steroids. Instead, she looked to her African heritage for inspiration.
Recalling recipes containing all-natural ingredients, which have been used in Africa for generations, the busy mum started to experiment in her kitchen and soon Joshua’s skin cleared. Shalom’s skincare range now boasts products that help with Psoriasis, Dermatitis and Rosacea too.
Although made here in the UK, Naturally Tribal Skincare, sources high grade Shea Butter from Nigeria. The brand has also been a Vegan Trademark holder since 2017.
Reacting to the announcement, founder Shalom Lloyd said: “This wonderful milestone brings my proud dual British and African heritage to life. We know we have great products that work and we are built on incredibly strong values. We know that we are a company that is diverse. So, being part of the H beauty Milton Keynes Born & Bred line up is something to be extremely proud of.”
“Having the Vegan Trademark also makes a huge difference and lets our customers know that what they’re buying is free from animal ingredients and hasn’t been tested on animals by Naturally Tribal Skincare.”
Ericka Durgahee, Marketing Manager at The Vegan Society added: “We are always so proud of what our Vegan Trademark holders achieve but we know this is a particularly special moment for Shalom and the Naturally Tribal Skincare team. We’re also delighted that Harrods customers can now buy genuine vegan skincare that is certified with our sunflower label.”
H Beauty is a standalone concept from Harrods that stocks high-end cosmetics and features "coffee-to-cocktail bars". Meanwhile, Born & Bred is a collective of brands that H Beauty is seeking to support that are local and up and coming and whose values directly connect with Harrods own.
Look out for the Vegan Trademark on over 50,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more. To find out more go to The Vegan Trademark | The Vegan Society.
