Apply for the 'Engaging New Audiences' grant

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Engaging New Audiences grant scheme

What is it?

The Vegan Society’s Engaging New Audiences grant scheme is open to individuals and grassroots organisations. It exists to support projects which will encourage non-vegans to go vegan and stay vegan.

How much money can I request?

We award grants of up to £500. The more detail you can give us about how this money would be spent, the better. If you require less than £500, please state this in your application.

What are you looking for?

We are looking for projects that:

  • Raise public awareness of veganism in a positive way
  • Promote veganism in a unique or exciting way
  • Can reach audiences that are new to veganism.

Am I eligible to apply?

You can apply if you are all of the below:

  • A vegan
  • A non-profit organisation or individual with a non-profit project
  • Not a Vegan Society staff member or trustee.

Other than not scoring as highly as other applications, what would prevent my application from being successful?

  • If you or your organisation have been funded by us before
  • If your event is due to take place in less than four months’ time from the date of application
  • If your project involves the exploitation of animals
  • If your project is already included in the usual programme of activities of an organisation
  • If your application is vague and lacks structure
  • If the project has run successfully previously and therefore could do so again
  • If your project reproduces work already done by The Vegan Society or similar organisations
  • If your project is aimed at children in a school setting
  • If your project is based primarily on the health benefits of veganism
  • If you request funding for general running costs, such as fuel.

What are the criteria for a proposal?

Your project must…

  • Have clear objectives and give evidence of how you plan to meet these
  • Be primarily volunteer-led
  • Be good value for money. Events should be accessible to a variety of people. We are unlikely to fund projects with high entrance fees, or where our contribution is small compared to the overall budget
  • Have a strong and central focus on veganism
  • Be well organised. This includes having a knowledge of any practical or legal issues involved
  • Use positive and non-confrontational messaging and tactics
  • Be not for profit
  • Target mainly non-vegans
  • Have a plan to keep its environmental impact to a minimum.

What types of projects have you funded in the past?

Recently we have funded a range of exciting projects and events. These have included an interdisciplinary research conference at Glasgow University, an event to engage Christians with veganism, an art exhibition with a focus on activism, and a vegan food bank project.

Conditions of receiving a grant

  • As a recipient of a grant you are required to acknowledge the Society on all promotional materials and in any media coverage. A file containing the Vegan Society logo will be sent to all successful applicants.
  • Copies of promotional material and any press coverage of your project should be included with your final report. Photographs of the event or project in action are also required. If these are of high quality, they may be included on our website or in the magazine.
  • A Vegan Society representative may attend your event.
  • You must submit your report and invoice for the final 25% of your grant within two months of the completion date of your project, otherwise this will not be awarded.

For more information please contact grants[at]vegansociety[dot]com

Other things to consider


If you are holding an event, you should visit the venue well in advance. Questions you should ask yourself are:

  • Is it large enough?                                                                                                                                        
  • Is it easy to reach, near public transport and with parking facilities?                                                       
  • Is it accessible to disabled people?                                                                                                         
  • Where are the toilets and emergency exits?                                                                                       
  • Does the audio-visual equipment work?                                                                                                    
  • Are there any council restrictions on the provision of food?
  • How will you publicise your event or project?
  • There are comprehensive suggestions and instructions on how to deal with the media here.

On the day

Take plenty of good, high resolution photos. Go here for photography suggestions and to download our consent form to obtain legal permission to photograph attendees. 


Why not write a brief summary of your project for The Vegan magazine and submit it with photos? Find out how to do so here.

Ready to apply? Click here 

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