The Future Normal initiative has adopted residents at an animal sanctuary on behalf of celebrity animal lovers, urging them to reconsider their relationship with animals that are consumed and exploited.
The Vegan Society’s ‘Future Normal’ campaign highlights the growing disquiet and discomfort that many of us feel about how we exploit animals and the natural world. A crucial step towards developing a future normal that brings all non-human animals within our moral circle is to understand the developmental trajectory of this issue – how do children and teenagers think about how we ought to treat these animals?
