First to market: vegan medical nutrition 

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Vegan Society Dietitian Heather Russell explains how our Trademark Team has helped medical nutrition company AYMES take a significant step forward for vulnerable vegans.

Peach juice

What is medical nutrition? 

Although overnutrition seems to get a lot of airtime, undernutrition is also a major public health issue affecting millions of people in the UK. There are a variety of reasons why someone might struggle to obtain enough nutrition. For example, a reduced appetite might have a major impact on someone’s dietary intake and higher nutritional requirements are recommended for people with certain health conditions. 

Hospital and community health professionals can help people to establish their risk of undernutrition by taking them through a screening process like the Malnutrition Universal Screening Tool, which may result in referral to a dietitian for expert advice. Generally, the first line approach to managing undernutrition is to encourage someone to make the most of their food. Here are some basic tips: 

  • Eat little and often (small meals and snacks) 
  • Eat good sources of protein throughout the day, including nutrient-dense options, e.g. peanut butter, pumpkin seeds, soya alternatives to yoghurt and meat, Vegan QuornTM, seitan 
  • Make nourishing drinks using fortified soya or pea milk 
  • Add extra nourishment to your food whenever possible, e.g. blend silken tofu or soaked cashew nuts into creamy sauces. 

In some situations, it’s appropriate to trial a medical nutrition product, which can be prescribed or recommended by certain health professionals, including dietitians, when a person meets the relevant prescribing indications. 

Challenges for vegans 

As vegans, we can be effective advocates for our cause by looking after our health, bearing in mind that our definition of veganism recognises that we can only do what is possible and practicable when avoiding animal products. However, we also need professionals and organisations to address systemic barriers. 

Whilst going through the experience of managing undernutrition, vegans must overcome the added challenges of nutrition support systems geared towards people who consume animal products. Although several nutritionally balanced vegan shakes have been launched in the commercial sector, this kind of development has not been reflected in the medical nutrition category until now. 

Introducing AYMES ActaSolve Smoothie 

In a unique collaboration, our Trademark Team has worked with medical nutrition company AYMES to reformulate their ActaSolve Smoothie product so that it can be used to add nutrition to a vegan diet. This powder-style supplement is the first of its kind – a balanced medical nutrition product carrying the Vegan Trademark.  

We hope that health services up and down the country will make balanced vegan medical nutrition available on prescribing guidelines, enabling them to offer better treatment to vulnerable vegans experiencing undernutrition when indicated. We also anticipate further steps forward as innovations in the commercial sector transfer over to the medical nutrition category. 

If you would like to register your product with our Vegan Trademark you can contact our Trademark team at +44 (0) 121 523 1730 (reception line) or by email at trademark[at]vegansociety[dot]com

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