About the Vegan Trademark

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» About the Vegan Trademark

What is the Vegan Trademark?

Our founders created and defined the word ‘vegan’ in 1944, and since 1990 we have been helping businesses demonstrate that their products meet this definition with our Vegan Trademark. Our trademark is used on labels worldwide as the authentic standard for products free from animal ingredients and animal testing at the initiative of the company (brand-owner and manufacturer if separate) or on its behalf, or by parties over whom the company has effective control.    

Vegan Trademark pink labels

Why register?

Consumer confidence = increased sales

You've gone to the trouble of making a fantastic product that vegans will love, so now make sure everyone knows about it.

The Vegan Society coined the word 'vegan' in 1944 and our sunflower is a well‐established and respected symbol that gives customers confidence to try your products. Once registered, you benefit from this association by using the logo on your packaging, marketing materials and online media. Customers will see at a glance that your business produces quality, ethical products.

What your potential customers are thinking:

  • "I love the sunflower symbol. It means the product is safe for me and I don't waste time studying the ingredients."
  • "When my non-vegan friends and family see the sunflower, they know the product is one I'll be happy with. It makes it so much easier for them to buy my Christmas and birthday presents."

International recognition

Our Trademark is registered in countries around the world and used worldwide on over 45,000 products. It represents the international standard for authentic vegan products - that makes it a must for any company seeking to widen its appeal, extend its marketing and increase sales. To see all countries that it is registered in, please see our FAQs.

We'll promote your products

To ensure you're making the most of your target market, we'll promote your goods and services at trade shows, and offer you discounts on our standard magazine advertising rates. We also provide free promotional opportunities through our website and social media channels.


The annual Trademark fee is linked to number of products and company turnover. Product updates and additions are included within the fee, so there are no hidden costs or surprises during the registration term. Our Business Development team has extensive experience, knowledge and expertise in all aspects of the vegan sector and will provide you with support before, during and after registration.

Apply for The Vegan Society Trademark

Even if you also produce or sell non‐vegan products, you can still register your vegan products with us. Hundreds of companies and thousands of products are registered worldwide. Join them! Get in touch with the team here or call on +44 (0) 121 523 1730 and select option 4.

We can be reached between the hours of 9am and 5pm Monday to Friday.

A variety of Trademarked items held by four people

Reg. Charity No: 279228 Company Reg. No: 01468880 Copyright © 1944 - 2020 The Vegan Society