1 in 5 Brits will enjoy vegan dishes as part of their Christmas dinner this year | The Vegan Society

1 in 5 Brits will enjoy vegan dishes as part of their Christmas dinner this year

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» 1 in 5 Brits will enjoy vegan dishes as part of their Christmas dinner this year

A new set of festive survey results released today (8 December) by The Vegan Society have revealed 1 in 5 Brits will be incorporating vegan dishes and desserts into their Christmas dinner this year.

In one survey[1], in which respondents were asked to describe their 2021 Christmas dinner plans, 16% revealed they will be eating a more traditional meat-based meal, but will be incorporating vegan options. Meanwhile 3% said they are in favour of a fully vegetarian menu that will include lots of vegan options and 1% say they will be eating a fully vegan or plant-based Christmas dinner.

In total, that means an impressive 20% of us will be enjoying some kind of vegan meal or dish during the festive period.

The second survey[2], which looked at the inspiration behind people’s decisions, found the majority (42%) are purposely trying to reduce the amount of meat and dairy they are eating, while 37% are trying to improve their health.

Interestingly, perhaps as a result of the COP26 conference in Glasgow and growing evidence around the environmental benefits of a vegan diet, a further 24% say concerns around climate change have encouraged them to go vegan or introduce vegan dishes, while the same number (24%) are keen to try something new.

Other reasons for updating the Christmas table offerings this year include concerns over potential Brexit and pandemic related food shortages and not being able to get the meat and dairy they want (14%), with 13% saying they find vegan food more cost effective, and a further 13% stating they prefer the taste of plant-based items. For 31% of those surveyed it’ll be the very first time they’ve incorporated any kind of vegan food or dishes to their Christmas dinner. For 32% it’ll be their second year and for 13% it’s been over 5 years. Four percent say they’ve always enjoyed a fully vegan Christmas or had vegan options available.

So, what are the kinds of vegan dishes that people are planning to include this year? Which ones are they desperate to try? And which ones will require a little more work in the kitchen?  

The top three dishes people are most looking forward to cooking or trying are vegan meat alternatives, such as seitan, tempeh or chick’n, roast potatoes and nut roast.1 in 10 (11%) say they’re looking forward to making a vegan dessert while 13% admit they’re apprehensive about recreating a vegan cheese board.

When it comes to buying vegan Christmas food and drink items, respondents were asked to select their top three most important factors. Over half (52%) stated the taste, followed by price and affordability (42%). Interestingly, over a quarter Brits (27%) say the carbon footprint of each product is what’s most important to them.

With just over two weeks to go until the big day, if you’re stuck for festive food ideas, or lacking on inspiration for vegan-friendly presents, don’t forget to check out The Vegan Society’s Christmas recipes and brand new gift guide. Meanwhile look out for our Vegan Trademark which makes it easy to find products that are suitable for vegans. Buying for a vegan family member or friend? Why not purchase a 12-month membership for The Vegan Society? Find out more by visiting Gift membership | The Vegan Society.

 
[1] The Vegan Society’s Christmas Survey 2021 ran through Attest between 30 November - 1 December 2021. The survey included 500 nationally representative people aged between 18 – 64.
[2] [2] The second Christmas Survey 2021 ran through Attest between 23 November - 30 November 2021. The survey included 500 nationally representative people aged between 18 – 64 who said they were cooking vegan dishes this Christmas.
 
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