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Research project title: Investigating the role of social identity in diet change for Veganuary participants

My aim is to develop a meaningful way to inspire and connect with people to influence them to reduce their meat/animal product intake. I am studying the role that social identity has in the transition towards veganism by investigating this link with Veganuary participants in a series of qualitative interviews.

The findings of this research will aim to inform on future interventions to increase awareness of veganism and encourage more people to reduce their meat and animal product intake. Social identity is a useful tool in affecting behaviour change, so an understanding of the link between social identity and diet change could have a great impact on improving attitudes towards veganism.

 

 

 

Woman with curly hair

All you need to know about embracing your naturally curly hair with the help of vegan products!

The Vegan Society has today (4th Feb) made a complaint to the Advertising Standards Authority (ASA) as it strongly believes a series of new adverts by the Agriculture and Horticulture Development Board (AHDB), entitled ‘We Eat Balanced’, is likely to mislead members of the public. 

A new report by Chatham House explores the role of the global food system as the principal driver of accelerating biodiversity loss and underlines how plant-based diets are critical to safeguarding the global food chain.

Ice cream Northern Bloc owners

Trademark holders Northern Bloc have received a £1.5million investment from Mobeus Equity Partners with the intention to expand their vegan range. The team at Northern Bloc will use the funds to grow their production capacity and strengthen the team. Congratulations from the Vegan Trademark!

Join chef Mark Breen to learn how to make hand-made pasta using plant-based ingredients, how to dress your pasta with complimentary flavours, and you'll also create a seasonal Italian dessert. All 100% vegan too!

The class will include:

Celebrate a plant-based Februdairy with the Milk Future Museum, a virtual pop-up museum about the history and future of plant-based milk. Open for viewing February 1-28.

Throughout February, you'll be able to explore the multi-room, interactive virtual-reality exhibition featuring profiles on prominent plant-based milk innovators, such as Califia Farms and Miyoko’s Creamery, facts and figures about the environmental impacts of dairy farming, as well as photography from participating animal sanctuaries in the United States, Canada, England, and Israel.

dictionary; words; lexicography

In the first edition of the Expert Series for 2021, Dr Emma Franklin considers language and the role of dictionaries, asking what kind of message do they convey about the role and status befitting nonhuman animals? How often are animals’ complexities written off in the turn of a page, or the click of a button?

"Love a Gujarati Thali and want to learn how to make it yourself? I’ll show you everything you need to know to make all the elements of a delicious, authentic, tasting Thali, lassi to curry, pickle, sweet and more."
– Nishma Shah from Award-Winning Vegan Educators & Caterers 'Shambhu's'.

PLUS it's all 100% vegan!

The class will include:

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